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SMILE

SMILE

Smile, European leader in open source digital services, capitalizes on more than 30 years of experience with recognized expertise. By carrying out more than 350 projects per year and reaching a turnover of 160 million euros in 2023, Smile stands out for its operational excellence and its commitment to more responsible digital technology.

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JAKALA

JAKALA is a MarTech company leader in Europe, with a data-driven approach and focus on strategy and technological transformation. It also represents an integrated and diverse ecosystem of talents and innovative business solutions that create value for organizations, individuals, and society.

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Why security and stability are paramount: Navigating the digital landscape with a robust CMS

Agility is a great benchmark in digital marketing, but a robust Content Management System (CMS) isn’t just about rapid flexibility — it's also about fortifying security and stability. CoreMedia occupies a unique space in this sphere, not just for its rapid content deployment but for a commitment to a secure and stable content management approach that’s essential for global brands. With great partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver the most secure and stable content solutions that drive agile growth.

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Sera Filiz

Monday Consulting

Monday Consulting creates tailor-made digital CMS platforms based on CoreMedia for international corporations and is the developer of the Webforms form manager product. Customers include media publishers, insurance companies, resellers and retail chains.

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GFT

Abstract is a technology agency thatYe designs and customizes tools for web content.

CoreMedia Partner Nansen

Nansen

Nansen designs sustainable tech solutions for businesses, enhancing customer experiences. The company simplify website and app management, optimizing platforms for efficiency. Their expertise spans from B2B/B2C e-commerce, to roadmap definition and prototyping, to Alexa skills.

CoreMedia Partner creatision

creatision – Eine Marke der Wertefest GmbH 

Creatision is a digital agency based in Germany that serves the needs of large corporations as well as small and medium-sized businesses. Its services include Innovation Workshops and Process Improvement, Agile Project Management, Java-Platform Development, Professional SW-Testing.

Pixelpark

Pixelpark

With about 950 communication experts, Publicis Pixelpark operates at seven locations throughout Germany. Publicis Pixelpark provides customer-specific Internet applications and integrated e-business solutions, especially in the areas of marketing, sales, and customer care.

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Accenture Song

Accenture Song helps the world’s leading brands transform their customer experiences across the entire customer journey. Song is the world's largest tech powered creative group. We help businesses grow into the future by creating relevance for their customers today. And we do it with a unique blend of technology, creativity, and business, all working in harmony.

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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