The writing has been on the wall for some time now.
With their acquisitions of ExactTarget and Demandware, Salesforce has been steadily building digital experience platform (DXP) content management capabilities into their customer relationship management (CRM) system. But what’s been missing until recently has been real content management system (CMS) functionality.
Salesforce recently released its new Page Designer tool to address a longstanding need for a basic, visual editor- and page-builder app to complement its Commerce Cloud solution. It’s designed to be an easy-to-use, casual editing tool that empowers business teams. And it supports the creation of content elements and pages with branding in a fast and visual way, much like a simple web content management system (CMS).
Salesforce Commerce Cloud customers have access to one of the most user-friendly and powerful eCommerce solutions on the market. According to Forrester, Salesforce’s suite of tools provides the “best fit for retailers looking for a strong, highly scalable, cloud-based commerce platform.”We agree. But is it enough on its own?Don’t get us wrong: We love Salesforce Commerce Cloud.
This year CoreMedia participated for the first time as an exhibitor at the K5 FUTURE RETAIL conference in Berlin on July 3 & 4.The event, which was held at the ESTREL Hotel and Conference center in Berlin, attracted around 3000 visitors, more than 100 exhibitors and more than 150 speakers, making it one of the largest e-commerce related events in Germany.
For three days the halls were full of happy faces. Around 8.000 customers and partner plus 2.000 Salesforce employees shared many smiles. They might have been inspired by the huge banners featuring smiling client executives from Adidas, Ticketmaster and others everywhere. Anyway, the place was very much alive and full of a winning attitude.
