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This year CoreMedia participated for the first time as an exhibitor at the K5 FUTURE RETAIL conference in Berlin on July 3 & 4.The event, which was held at the ESTREL Hotel and Conference center in Berlin, attracted around 3000 visitors, more than 100 exhibitors and more than 150 speakers, making it one of the largest e-commerce related events in Germany.

The eCommerce market is evolving rapidly. SAP is keeping pace with the evolution to the cloud for eCommerce and digital customer experience solutions. By including the SAP C/4HANA modular Customer Experience Suite in the same cloud that includes SAP Commerce Cloud, SAP customers now have a complete technology platform to build custom, end-to-end omnichannel commerce experiences for their end customers. SAP Commerce Cloud is a comprehensive commerce solution that supports everything from back-office order management to advanced end user shopping experiences.

With CoreMedia Hubs, developers have access to standardized APIs that provide a singular extension point, which provides not just pure backend data integration capabilities but also exposes the integrated data automatically in the familiar CoreMedia Studio interface to marketers, merchandisers and other business users – all without any extra coding.