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What's New?

What's New?

May 16th 2024, online

Get ready to unlock the full potential of the new CoreMedia Experience Platform! We're thrilled to introduce CoreMedia Content Cloud version 12 (CMCC v12)!  Join us for the upcoming “What’s New” webinar to learn all about our latest and greatest features and enhancements in CMCC v12

Blog - Commerce layer

Integrating CoreMedia Content Cloud with Commerce Layer: A simple process

With the Italian e-commerce vendor Commerce Layer disrupting the market, CoreMedia saw a great opportunity to test the CoreMedia Commerce Hub integration pattern with it. In this article, we want to demonstrate how easily the integration of a CoreMedia Commerce Hub Adapter for Commerce Layer can be created. The focus is on the developer experience.

Ferdinand Ragi

Ferdinand Ragi

Guided selling and the human touch

Guided Selling: Elevating the customer experience with AI and a human touch

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only alleviates decision fatigue but also prioritizes customer needs, offering a personalized and human-centric sales experience by leveraging artificial intelligence (AI) and machine learning tools.

Mariana Gaspar

Mariana Gaspar

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Content Marketing World 2023

September 27th-28th 2023, Washington DC 

Booth 1617

CoreMedia is proud to sponsor the 13th Edition of Content Marketing World by Content Marketing Institute, a leading industry event for marketing leaders, content creators, communications experts, agencies, and creative professionals from around the world. Learn how CoreMedia can support your tech innovation by attending our speech on Sep 27th at 1:05 PM.

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DMEXCO 2023

September 20th-21st 2023, Cologne, Germany

Come and join us at our booth Hall 6.1 / Booth N-014 and we will show you how to use CoreMedia to elevate experience and drive impact. This year, we will also impress you with a masterclass focusing on digital experience and data consolidation, showing how the Vienna Tourist Board maximizes Business & Customer Value thanks to CoreMedia. The masterclass will be led by Soeren Stamer, CEO and Co-Founder of CoreMedia, Mark Pilsl, Team Manager Channel Management and Manuela Vergud, Technical Product Owner CMS from the Vienna Tourism Board. 

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Revolutionizing events: diving into the CoreMedia Event Hub as a service

As technology continues to evolve, CoreMedia continues to stand as a pioneer in content management solutions. Since its inception back in 1996, CoreMedia has witnessed remarkable transformations, and with it, has evolved to meet the dynamic demands of the industry.   

One of the foundational elements ingrained in the CoreMedia DNA right from the start is its event-driven architecture. This intrinsic approach, driven by events, has proven to be a game-changer over the years, elevating CoreMedia's offerings to unparalleled heights of system stability and performance. 

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Philip Hemptenmacher

Illustration of CoreMedia's superhero holding a thermometer alongside AI-related imagery

AI Thermometer: A quarterly check-in on generative AI

Welcome to the inaugural edition of our quarterly series, the AI Thermometer, where we take a closer look at the advances in generative AI and its implications for enterprise-level companies, marketing teams, and content creators. In this dynamic era of rapid technological updates, AI has emerged as a game-changer, promising to revolutionize content creation and streamline marketing efforts — but it's not without its faults. How accurate are some of the claims that have been made? Let's take an AI temperature check and delve into the latest developments to see how AI is shaping the future of enterprise-scale content creation. 

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Sera Filiz

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5 Recommendations for CoreMedia Studio Add-Ons

Are you looking for an integration with an external Digital Asset Manager, a connector to a 3rd-party SEO optimization service, or simply for an extension of the out-of-the-box CoreMedia Content Cloud functionality? Or would you like to explore what’s possible? The CoreMedia Marketplace is the right place to look for you!

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Ulrike Heidler

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CoreMedia Content Cloud Now Live on SAP® App Center

ORLANDO, FLORIDA (May 7, 2019) – CoreMedia announced today that its CoreMedia Content Cloud solution is now available on the SAP® App Center, the digital marketplace for SAP partner offerings. The company’s Content Cloud solution, a content management and experience orchestration platform, is certified by SAP to integrate with SAP Commerce Cloud, a complete digital business solution that integrates digital and physical touchpoints onto a single, robust platform.

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Integrating Salesforce PWA Kit for composable storefronts: Breaking it down

CoreMedia, a leading digital experience platform provider, has a strong track record of integrating various frontend technologies and frameworks for renowned brands worldwide. As a long-standing Salesforce Accelerate Build Partner, CoreMedia has successfully implemented multiple projects for global clients using the prefabricated Salesforce Commerce Cloud integration, supporting both SFRA and SiteGenesis headful frontend solutions.

PhilipHemptenmacher_retu_sRGB

Philip Hemptenmacher

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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