Knowledge Center

Welcome to the inaugural edition of our quarterly series, the AI Thermometer, where we take a closer look at the advances in generative AI and its implications for enterprise-level companies, marketing teams, and content creators. In this dynamic era of rapid technological updates, AI has emerged as a game-changer, promising to revolutionize content creation and streamline marketing efforts — but it's not without its faults. How accurate are some of the claims that have been made? Let's take an AI temperature check and delve into the latest developments to see how AI is shaping the future of enterprise-scale content creation. 

Providing an outstanding digital shopping experience has long been the holy grail of retail. But with the persistence of Covid-19, that quest has taken on new urgency. The reimagining of the in-store experience for a mobile-first approach – and, by extension, the rethinking of websites and storefronts –  has forced a tremendous amount of creativity.

CoreMedia’s roots in the IBM WebSphere Commerce ecosystem are deep and well established. We first partnered with IBM and WebSphere Commerce (WCS) back in 2013. Our integration with the IBM WebSphere Commerce (now HCL Commerce v9) software platform launched the same year. We love the company and its platform!

Though initially slow to embrace eCommerce, luxury retailers are catching up fast. In fact, some of the most exciting innovation has been happening in this sector recently, as major fashion brands seek to create immersive customer experiences that amplify and enhance traditional in-store transactions.