Knowledge Center

Providing an outstanding digital shopping experience has long been the holy grail of retail. But with the persistence of Covid-19, that quest has taken on new urgency. The reimagining of the in-store experience for a mobile-first approach – and, by extension, the rethinking of websites and storefronts –  has forced a tremendous amount of creativity.

CoreMedia’s roots in the IBM WebSphere Commerce ecosystem are deep and well established. We first partnered with IBM and WebSphere Commerce (WCS) back in 2013. Our integration with the IBM WebSphere Commerce (now HCL Commerce v9) software platform launched the same year. We love the company and its platform!

Digital transformation has reached the fashion industry. This is due not only to “smart textiles” such as electronically pimped garments, which are increasingly becoming the norm for both business and private clients, but also to the disruptive processes reshaping the industry. The focus is on sustainability, security, and innovation, from eCommerce and retail technology to communication and marketing.

Tuesday mornings are usually not the most exciting day of the week. Most mornings you can find me sipping my coffee, rubbing the sleep out of my eyes, and gearing myself up to tackle the tasks of the day. But not this Tuesday.

This week, the team from CoreMedia – along with our partners at Astound Commerce and Fluid – was in Manhattan to host an exclusive breakfast meeting and industry discussion moderated by the undisputed gurus of fashion: Gartner L2.

Though initially slow to embrace eCommerce, luxury retailers are catching up fast. In fact, some of the most exciting innovation has been happening in this sector recently, as major fashion brands seek to create immersive customer experiences that amplify and enhance traditional in-store transactions.