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Our Writers

Don Hoffman
Don Hoffman
Content Manager

Don Hoffman worked for CoreMedia as chief wordsmith, brand storyteller, voice-over talent, and overall content guru. A native of New Orleans and graduate of Amherst College, he has more than 20 years of experience shaping mar-com strategy for global publishers, eCommerce businesses, advertising agencies and enterprise software companies. He is lives in the Bay Area and is a passionate songwriter and opera singer.

The Business of Hype

The Business of Hype: How to Master the Drop

The drop. It’s the hottest trend in digital marketing. And it encapsulates everything brands today want: "cool kid" street cred, tech savvy...
Don Hoffman

Don Hoffman

Seven Ways A.I. Will Impact Retail

Seven Ways A.I. Will Impact Retail

Is the beginning of widespread Artificial Intelligence (AI) finally here? Seemingly every day brings some big announcement, from breakthrough...
Don Hoffman

Don Hoffman

Recommended Read #10: Experiential In-Store Experiences

Recommended Read #10: Experiential In-Store Experiences

Here at CoreMedia we talk a lot about how brands can deliver great online experiences. But part of our bigger vision is enabling retailers to...
Don Hoffman

Don Hoffman

NRF Slam Dunk: Our Winning Formula

NRF Slam Dunk: Our Winning Formula

Last month we attended the annual retail supershow known as NRF. (Officially it’s the “National Retail Federation’s Big Show” but everyone just...
Don Hoffman

Don Hoffman

Recommended Read Picture

Recommended Read #7: The Future of Online Fashion

Though initially slow to embrace eCommerce, luxury retailers are catching up fast. In fact, some of the most exciting innovation has been...
Don Hoffman

Don Hoffman