The Rise of Salesforce CMS
The writing has been on the wall for some time now.
With their acquisitions of ExactTarget and Demandware, Salesforce has been steadily building digital experience platform (DXP) capabilities into their customer relationship management (CRM) system. But what’s been missing until recently has been real content management system (CMS) functionality.
But just like in the latest Star Wars trilogy, momentum has been building for Salesforce.
About a year ago, Salesforce unveiled some basic CMS capabilities in Community Cloud and then introduced Page Designer for Commerce B2C to manage content. So it’s no real surprise that they have now taken the next step in content management and made CMS a fundamental platform capability and are actively integrating it with Page Designer for customers.
Salesforce has realized what we’ve known for years: content is king and the right CMS capabilities can make or break a CRM platform.