Unlocking the power of CoreMedia's Salesforce integration for seamless commerce experiences

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Sera Filiz

With the tech world rapidly evolving, we’re all aware of how overwhelming today’s digital landscape can be. Businesses constantly strive to deliver exceptional customer experiences that drive engagement and revenue, and it can feel daunting to stay competitive in this pursuit for perfection. With CoreMedia’s integration for Salesforce Commerce Cloud (SFCC), brands can achieve unparalleled efficiency, flexibility, and creativity. Today, we’ll explore why CoreMedia's Salesforce integration is a great choice for empowering editorial processes, enabling shoppable content, supporting storytelling capabilities, embracing an omni-channel approach, and seamlessly adopting headless architectures.


Efficiency in Editorial Processes

Efficient content publication is essential for keeping up with the fast-paced nature of e-commerce. CoreMedia Content Cloud allows brands to publish content within seconds, significantly reducing time-to-market. In contrast, Page Designer's SFCC data replication process often relies on overnight updates. Real-time content marketing allows brands to stay connected with their audience by providing up-to-date and valuable content. By leveraging CoreMedia's rapid publishing capabilities, brands can stay ahead of the competition and seize new opportunities.


Performance and Flexibility

Performance plays a vital role in ensuring a seamless user experience. While reports have surfaced suggesting that Page Designer may suffer from performance issues, it's important to note that experiences can vary. However, what sets CoreMedia apart is its ability to operate independently from the SFCC catalog setup, allowing content and marketing teams to have greater flexibility. According to a recent study by Adobe, 71% of companies report that the back and forth between offline and online experiences makes their customers' journeys harder to track. By utilizing CoreMedia's integration, brands can optimize performance and deliver a consistent experience, irrespective of the device or platform.


Shoppable Images and Videos

Creating interactive and immersive shopping experiences is paramount in capturing customers' attention. CoreMedia empowers brands to create shoppable images and videos, allowing customers to make purchases directly within visual assets. According to a recent article by Digiday, shoppable content can increase conversion rates by up to 30%. By leveraging CoreMedia's shoppable capabilities, brands can enhance product presentations, engage customers, and drive revenue growth.


Empowering Storytelling and Editorial Blogs

Telling compelling stories and creating engaging editorial content are powerful strategies for building brand loyalty and connecting with customers. Unlike Page Designer, which primarily focuses on product and category-based content, CoreMedia provides the freedom to bring in anything in terms of new landing pages that are independent of products and categories. A survey conducted by Demand Metric found that 78% of consumers believe that personally relevant content increases their purchase intent. By leveraging CoreMedia's storytelling capabilities, brands can create personalized and engaging experiences that resonate with their target audience.


Omni-Channel Approach

Consumers today expect seamless experiences across various channels and touchpoints. CoreMedia's native omni-channel capabilities enable brands to deliver consistent experiences across different platforms, including web, mobile, social media, and in-store. By embracing CoreMedia's omni-channel approach, brands can meet customer expectations, drive engagement, and maximize conversions.


Seamless Adoption of Headless Architectures

Headless architectures have gained popularity due to their flexibility and scalability. CoreMedia's integration seamlessly supports headless architectures, allowing businesses to effortlessly deliver content across various digital touchpoints. By utilizing CoreMedia's unique hybrid headless capabilities, brands can future-proof their digital experiences, adapt to changing customer expectations, and stay ahead of the competition.


In today's digital-first world, businesses must embrace innovative solutions that streamline editorial processes, enhance performance, and provide flexibility for global expansion. CoreMedia's Salesforce integration offers an array of features and capabilities that empower brands to deliver exceptional commerce experiences. From rapid content publishing to shoppable images and videos, from storytelling opportunities to embracing an omni-channel approach, CoreMedia stands out as a versatile and powerful solution. By leveraging CoreMedia's integration with Salesforce Commerce Cloud, businesses can unlock their true potential and create memorable customer experiences that drive engagement, loyalty, and revenue.

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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