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Knud Kegel
SVP Marketing & Business Development

Knud Kegel was Senior Vice President Marketing & Business Development at CoreMedia and responsible for the strategic expansion of global partnerships. He also was in charge of transforming and expanding the CoreMedia brand and product portfolio within a growing, dynamic global market.

Salesforce Page Designer

How does Salesforce Page Designer Work with a CMS?

Salesforce recently released its new Page Designer tool to address a longstanding need for a basic, visual editor- and page-builder app to complement its Commerce Cloud solution. It’s designed to be an easy-to-use, casual editing tool that empowers business teams. And it supports the creation of content elements and pages with branding in a fast and visual way, much like a simple web content management system (CMS).

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Knud Kegel

Why CoreMedia signed the Contract for the Web

Why CoreMedia signed the Contract for the Web

When the man who invented the World Wide Web announces that the Internet is broken, people pay attention. Tim Berners-Lee’s new #ForTheWeb initiative has the potential to transform the way we use the web. And here at CoreMedia, we're excited to help make that happen.

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Knud Kegel

A Closer Look at Analyst Reports

A Closer Look at Analyst Reports

Hot off the presses and always a hot topic, the 2018 Gartner Magic Quadrant (MQ) for Web Content Management (WCM) is out and sure to generate buzz. Because there's nothing more important to enterprises these days than their website, and nothing's more important on a website than content.

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Knud Kegel

Does Digital Transformation Really Happen Faster in the US?

Does Digital Transformation Really Happen Faster in the US?

I recently got back from DMEXCO – Europe's top trade show for digital marketing – where I had the chance to chat with top experts in the field.

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Knud Kegel

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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