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Why security and stability are paramount: Navigating the digital landscape with a robust CMS

Agility is a great benchmark in digital marketing, but a robust Content Management System (CMS) isn’t just about rapid flexibility — it's also about fortifying security and stability. CoreMedia occupies a unique space in this sphere, not just for its rapid content deployment but for a commitment to a secure and stable content management approach that’s essential for global brands. With great partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver the most secure and stable content solutions that drive agile growth.

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Sera Filiz

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CoreMedia Recognized by Gartner in its 2019 Magic Quadrant for Digital Experience Platforms Report

HAMBURG, GERMANY & ARLINGTON, VIRGINIA (February 13, 2019) – CoreMedia, developer of the best-of-breed content and digital experience management platform, CoreMedia Content Cloud, today announced it has been included by Gartner, Inc. in the 2019 Magic Quadrant for Digital Experience Platforms research report.

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CoreMedia Named a Visionary in the 2017 Gartner Magic Quadrant

HAMBURG, GERMANY & SAN FRANCISCO, CA (July 27, 2017) — CoreMedia, a leading platform for content management, digital experiences and digital asset management, today announced that it has been positioned by Gartner, Inc. as a Visionary in the 2017 Gartner Magic Quadrant for Web Content Management.

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CoreMedia Named Visionary by Gartner

HAMBURG, GERMANY & SAN FRANCISCO, CA (August 1, 2018) — CoreMedia, provider of a global content platform for orchestrating and delivering consistent, personalized experiences to any digital touchpoint, today announced it has been positioned by the technology analyst firm Gartner, Inc. as a Visionary in the 2018 Gartner Magic Quadrant for Web Content Management. 

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CoreMedia in Gartner's First-Ever Magic Quadrant for DXP

HAMBURG & ARLINGTON, VA (February 13, 2018) – CoreMedia has been placed in the highest position in the Niche Players quadrant for Ability to Execute. This acknowledgment is in addition to CoreMedia’s recognition for the eighth consecutive year as a Visionary in the July 2017 Gartner Magic Quadrant for Web Content Management.

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CoreMedia Included in The Forrester Wave Web CMS

HAMBURG, GERMANY & ARLINGTON, VIRGINIA (November 15, 2018) – CoreMedia, a global provider of the best-of-breed content management platform, CoreMedia Content Cloud, announced today their inclusion in The Forrester Wave(TM): Web Content Management Systems, Q4 2018. 

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CoreMedia Featured in Groundbreaking Digital Clarity Group Report

NEW YORK, NY & HAMBURG, GERMANY (May 3, 2018) — The award-winning analyst firm Digital Clarity Group (DCG) has just released a comprehensive new report examining the growing importance of digital experience platforms (DXPs) in successful online engagement.

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Composable Commerce (1)

Composable commerce: What it is and why it matters

Composable commerce is an oft-used term that has gained significant traction in the e-commerce industry in recent years. It is seen as the next evolution of the traditional monolithic e-commerce platform model, which has dominated the industry for over a decade. The term "composable commerce" refers to a new approach that enables businesses to leverage a flexible set of services, applications, and microservices that can be easily combined, configured, and reconfigured as needed to meet their specific business requirements.

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Sera Filiz

Going Beyond Analyst Expectations

Going Beyond Analyst Expectations

Last month, Forrester Research released its latest Wave for Web CMS. We’re excited to be included in this year’s report: It’s a first for CoreMedia Content Cloud, and that’s reason to celebrate.We think it’s great that our strategy to deliver “The Best CMS for Commerce” is finally making an impact on the broader analyst community.

Sören Stamer, CEO

Sören Stamer

Gartner L2 Panel: Learning from the Leaders of Fashion

Gartner L2 Panel: Learning from the Leaders of Fashion

Tuesday mornings are usually not the most exciting day of the week. Most mornings you can find me sipping my coffee, rubbing the sleep out of my eyes, and gearing myself up to tackle the tasks of the day. But not this Tuesday.

This week, the team from CoreMedia – along with our partners at Astound Commerce and Fluid – was in Manhattan to host an exclusive breakfast meeting and industry discussion moderated by the undisputed gurus of fashion: Gartner L2.

Doug Heise, VP Marketing

Doug Heise

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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