Why security and stability are paramount: Navigating the digital landscape with a robust CMS

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Sera Filiz

Agility is a great benchmark in digital marketing, but a robust Content Management System (CMS) isn’t just about rapid flexibility — it's also about fortifying security and stability. CoreMedia occupies a unique space in this sphere, not just for its rapid content deployment but for a commitment to a secure and stable content management approach that’s essential for global brands. With great partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver the most secure and stable content solutions that drive agile growth.

Ensuring stability: A secure content backbone   

CoreMedia's success hinges on its unwavering dedication to stability and security. Mario Karrenbrock, CEO of Arvato Systems North America, emphasizes that the steadfast commitment to security isn't merely a competitive advantage; it's a shield safeguarding brands in a volatile digital landscape. 

Strengthening enterprises with security measures   

For global enterprises managing content across diverse locations, security and stability are non-negotiable. Klemens Mangl, Team Lead Project Management at Babiel, underscores the importance of secure content processes. Implementing centralized workflows for Henkel in over 30 languages across 60 websites solidifies day-to-day operations, ensuring data integrity and fortifying against vulnerabilities. Similarly, CoreMedia’s role at Deutsche Telekom ensures over 40,000 editors operate within a secure content management platform, simplifying asset management and fortifying data security. 

Choosing CoreMedia for secure ventures   

Stephan Stechow, Head of Strategic Alliances at Bitgrip, highlights CoreMedia's reliability for high-stakes projects. The rollout of KSB with CoreMedia across 60 countries and over 39 languages showcases the platform's capacity to fortify digital processes while maintaining stringent security measures. Over seven years of collaboration have not only increased sales but also fortified digital defenses. 

Upholding security in tailored experiences   

Crafting compelling content experiences goes hand in hand with security. Mangl accentuates the importance of orchestrating secure content for specific audiences. CoreMedia's innovative approach ensures large-scale coordination while guaranteeing the secure delivery of personalized content. This fortified delivery not only enhances efficiency but also fosters trust and reliability among customers. 

Pioneering security and stability in innovation   

In a landscape driven by personalization and AI, CoreMedia doesn't compromise on security. Stechow outlines personalization and AI integration as primary concerns for content marketers, and CoreMedia addresses these while upholding stringent security measures. The seamless integration of AI and security features within its CMS empowers businesses to craft dynamic, targeted content without compromising data integrity. 

Steadfastness in Crisis Moments  During crucial moments like crises, CoreMedia's stability emerges as a critical asset. Tanja Kirrbach, Account Manager at Creatision, highlights how CoreMedia's secure infrastructure enables swift responses. For SOS Children's Villages, CoreMedia's robustness facilitated rapid mobilization, ensuring the safety and security of critical operations even in dire circumstances. 

The bedrock of reliability   

CoreMedia's stability isn't just a claim; it's echoed in real-world experiences. Jörg Forchner of Telekom MMS emphasizes the platform's unwavering reliability and stability, which has endured over two decades. This stability doesn't just allow businesses to scale; it forms the bedrock of their operations, ensuring performance and user experience are never compromised. 

A holistic shield of security and stability   

Init's André Fialho champions a comprehensive approach encompassing scalability, reliability, and notably, security. CoreMedia epitomizes this approach, offering a holistic solution that fortifies against potential threats while catering to diverse organizational needs, ensuring growth without compromising on security.  

A true testament to CoreMedia's unwavering reliability and steadfast stability is vividly portrayed in a Gartner Peer Review quote that illuminates the trio of "reliability, scalability, and the seamless integration of CoreMedia within intricate IT architectures." CoreMedia's resilience isn't merely about scaling; it's about fortifying brands with a secure and stable content management system, impervious to the uncertainties of the digital realm. 

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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