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CoreMedia for telecommunications

Telecom operators run some of the largest, most regulated digital estates in the world. CoreMedia brings content and customer engagement onto one platform, so operators can manage experiences across every market and language, and meet customers in real time across chat, messaging, voice, and the contact center. In a market where pricing and products look much the same across operators, content and customer experience are what set you apart. It is the platform Deutsche Telekom and TIM Ultrafibra build on.

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Combining content and contact centers (1)
Bridging the digital-to-human

A secure CMS built for global telco operators

Telecom is critical infrastructure. Operators hold vast volumes of subscriber data, serve millions of customers across markets, and answer to a widening set of regulators. CoreMedia gives your security and compliance teams a defensible foundation: 

  • EU data residency, with hosting in an EU region, your private cloud, or on-premise.
  • ISO/IEC 27001:2022 certified and GDPR-ready, with role-based access and complete audit logs.
  • Support for your obligations under NIS2, GDPR, and the EU AI Act, with governance and resilience built into the platform.
  • A European vendor, CoreMedia GmbH, headquartered in Hamburg since 1996.
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One platform for content, engagement and compliance

Manage content across countries, languages, and brands from one platform. Localization and translation workflows keep every market consistent, approval workflows keep teams in sync, and a built-in digital asset management tool keeps thousands of assets searchable, so global campaigns launch on time everywhere while local teams adapt for their market. 

Deutsche Telekom, one of Europe’s largest operators, has run on CoreMedia for over 20 years, with more than 40,000 editors managing content across markets from a single platform. 

Bring web, chat, messaging, and the contact center onto one platform so customers can self-serve and move between channels without losing context. Live chat, chatbots, click-to-call, and WhatsApp connect to real-time customer data, turning support into a smoother customer experience that lifts conversion and retention. 

TIM Ultrafibra unified live chat, click-to-call, chatbot, and WhatsApp on CoreMedia, lifting conversions 209% and cutting cost per acquisition 53% while reaching close to 200 million users a month. 

Keep subscriber data where it belongs. CoreMedia runs in an EU region, your private cloud, or on-premise, with role-based access, approval workflows, and complete audit trails, so you can show regulators where data sits, who can reach it, and how every change is controlled. 

Deutsche Telekom, a critical-infrastructure operator serving hundreds of millions of customers, has trusted CoreMedia for over 20 years.

Capabilities for telecommunications

Content and experience

Customer engagement, the products telecom operators rely on most

Key benefits for telecom operators

Enhance customer engagement

Personalized, consistent experiences across web, app, chat, and the contact center, powered by real-time data.

Streamline operations

Unify content, assets, and customer data on one platform, so teams move faster and retire fragmented legacy systems.

Boost conversion rates

Guide customers from comparison to checkout with personalized recommendations and proactive engagement.

Reduce churn and build loyalty

Keep customers longer with proactive support and timely, relevant offers.

Reduce regulatory risk

Stay audit-ready as NIS2 and GDPR expand, with optional EU hosting, governance, and control over subscriber data.

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See how MásMóvil and TIM Ultrafibra build on CoreMedia. 

Watch two real life cases: new customer conversion and renewal automation, live at CoreMedia Connect and Partner Engage 2026.

Book a demo, or talk to an expert about customer engagement, omnichannel sales, EU hosting, and NIS2 and GDPR for your operation. 

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Frequently asked questions (FAQs)

Does CoreMedia support NIS2 and operational resilience for telecom operators?

NIS2 sets cybersecurity and operational resilience requirements for essential entities, including telecom operators. CoreMedia supports these obligations with flexible EU hosting, role-based governance, audit logs, and resilience built into the platform. Your compliance team owns NIS2 compliance; CoreMedia provides controls to build on. 

Can telecom operators host CoreMedia and subscriber data in the EU?

Yes. CoreMedia can be hosted in an EU region so content and data are stored and processed within Europe, or in your own private cloud or on-premise. It is GDPR-ready and ISO/IEC 27001:2022 certified. 

How do telecom operators manage content across multiple markets and languages?

Telecom operators typically serve multiple countries with different languages, regulations, and offers. CoreMedia handles this from a single platform, with translation and localization workflows, governance and approval processes, and market-level controls so local teams can adapt content without breaking global consistency. 

How do telecom operators connect digital self-service and telesales channels?

CoreMedia connects digital channels — website, app, AI chatbot, WhatsApp — to live chat, click-to-call, and cloud contact center on one platform, linked to real-time customer data. Customers can move between self-service and assisted channels without losing context, and telesales agents see the same customer journey the digital channel already captured.

Which telecom operators use CoreMedia?

Deutsche Telekom, one of the largest telco providers in Europe, uses CoreMedia’S CMS since over 20 years. MásMóvil, a major Spanish operator, uses CoreMedia to connect its digital channels to telesales, and TIM Ultrafibra, part of TIM Brasil, uses CoreMedia to unify omnichannel customer engagement and increased their conversions with 209% while reducing CPA by 53%.

What are the best digital experience platforms for telecom operators?

The leading digital experience platforms for telecom operators are CoreMedia, Adobe Experience Cloud, Sitecore, and Salesforce Experience Cloud, each suited to different organizational profiles. CoreMedia is a composable DXP used by telecom operators including MásMóvil and TIM Ultrafibra, covering content management, real-time personalization, omnichannel customer engagement, and contact center from one platform without requiring the full suite upfront. Adobe Experience Cloud suits operators already running the Adobe stack across marketing and commerce. Sitecore fits Microsoft-aligned environments with strong personalization requirements. Salesforce Experience Cloud works for operators where CRM and customer data are the primary driver. For operators with EU data residency or NIS2 obligations, CoreMedia is the only European-headquartered option among the four. 

What CMS supports multiple telecom brands from one platform?

CoreMedia supports multi-brand and multi-market management from a single platform, with separate governance, workflows, and editorial permissions per brand. Telecom groups running multiple brands across markets or acquired operators can manage content centrally while keeping brand identities and approval processes independent. This reduces duplication and operational overhead without removing control from local or brand-level teams. 

How do telecom operators reduce contact center volume through better digital self-service?

Telecom operators reduce contact center volume by resolving common queries — billing, plan changes, troubleshooting — through personalized digital self-service before they reach an agent. CoreMedia uses first-party and zero-party data to tailor the self-service experience to each customer's profile and intent, surfacing relevant answers, offers, and next steps without relying on third-party tracking. This keeps the experience fully GDPR-compliant while making it more likely the customer finds what they need without calling. When a query exceeds self-service capability, the handoff to live chat or click-to-call carries full context from the digital session, so customers do not repeat themselves and agents resolve faster. 

How can telecom operators reduce churn through personalized digital experiences?

Telecom operators reduce churn by surfacing personalized retention offers and upgrade options at the moments when customers are most likely to leave. CoreMedia's real-time personalization, audience segmentation, and A/B testing allow operators to tailor content and journeys to individual customers based on behavioral and transactional data, reaching the right customer with the right offer before a cancellation is initiated. 

How can telecom operators turn website visitors into customers?

Telecom operators convert website visitors by connecting content directly to transactional journeys and assisted channels. CoreMedia links plan comparison pages, device pages, and promotional content to commerce, and connects visitors who need help to live chat, click-to-call, or video shopping without leaving the digital experience. MásMóvil uses this model to connect its digital channels directly to telesales through CoreMedia. 

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Dynamic Content

Content Management

Create highly engaging content for all channels, regions and languages - turbocharged by AI.

  • Create, edit, and publish instantly to every channel, any time
  • Automate operational content tasks with CoreMedia KIO AI
  • Maintain quality and compliance with localization and governance tools.
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Personalized Experiences

Personalization & Experimentation

Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.

  • Combine content, data, and AI to tailor every interaction
  • Keep user profiles up to date with behavioral and transactional data
  • Test, learn, and optimize with A/B experiments to increase ROI.
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Marketing Automation

Automate and orchestrate campaigns across every channel – turning data into timely, relevant messages.

  • Plan and launch omnichannel journeys powered by lead scoring
  • Automate outreach via email, SMS and digital ads integrations
  • Keep your marketing relevant from the first touch to conversion.
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Guided Selling

Customer Engagement

Turn visitors into loyal customers with conversational, human-centered experiences.

  • Engage instantly via chatbots, live chat, click-to-call, video shopping and more
  • Blend digital and human interactions to reduce friction and build trust
  • Empower agents with AI-driven insights
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

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