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Deutsche Telekom content connects with audiences everywhere.

How Deutsche Telekom uses CoreMedia to connect content with customers. 

20+

Years with CoreMedia

62nd

A global top 500 company

40K

Content editors

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One of the largest providers in Europe, communication is Deutsche Telekom's business.

But how do they stay connected and in touch with their own customers? 

In today's competitive marketplace, building trusted relationships is about delivering hassle free service. CoreMedia Content Cloud connects Deutsche Telekom’s customer data with their content so they can deliver what customers need, then add in a little extra of what customers love, to keep them coming back. It also provides a built-in DAM to keep it all connected with Deutsche Telekom content teams. 

Managing content to stay connected with millions of customers. 

All the tools Deutsche Telekom need to design and publish amazing digital experiences are built-in to Content Cloud. Pre-built content templates and built-in content formatting tools speed up content production across all formats. Content tagging tools let editors target customers with the most relevant content. Delivering the right content to the right customers and in the right format has never been easier. 

All this takes a lot of content, tens of thousands of assets to be precise. The built-in DAM keeps content teams connected with content, making assets searchable for teams wherever they are. The DAM connects straight into the CMS, pulling content into Content Studio. Photographers upload images directly, speeding up the content workflow. Intelligent apps suggest keywords to help tag up content.  

Seamless content delivery, from creation to customer experience in a single platform.    

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Over 40,000 editors make time savings with CoreMedia.

Using a single content management platform to unit asset management, customer data and content marketing turbo charges efficiency.  

Obsolete platforms are retired, and assets are migrated to a single content management system. Content teams can manage, find and use thousands of content items across campaigns, web pages, social channels and storefronts. Everything’s secure and compliant and content teams are free to use content to create amazing customer experiences. 

 

Simple solutions

Digital Asset Management 

Maximize your media.   

All your media assets in a single, secure location with our built-in digital asset management tool. Search, find and share assets across the entire organization using customized keywords that make sense to you.

Digital Asset Management

Content Automation

Free your teams.   

Front-load your marketing activity and streamline your workflows, to engage at every touchpoint.

Content Automation

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

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What you’ll get

  • Explore key features relevant to you
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Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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