But how do they stay connected and in touch with their own customers? 

In today's competitive marketplace, building trusted relationships is about delivering hassle free service. CoreMedia Content Cloud connects Deutsche Telekom’s customer data with their content so they can deliver what customers need, then add in a little extra of what customers love, to keep them coming back. It also provides a built-in DAM to keep it all connected with Deutsche Telekom content teams. 

All the tools Deutsche Telekom need to design and publish amazing digital experiences are built-in to Content Cloud. Pre-built content templates and built-in content formatting tools speed up content production across all formats. Content tagging tools let editors target customers with the most relevant content. Delivering the right content to the right customers and in the right format has never been easier. 

All this takes a lot of content, tens of thousands of assets to be precise. The built-in DAM keeps content teams connected with content, making assets searchable for teams wherever they are. The DAM connects straight into the CMS, pulling content into Content Studio. Photographers upload images directly, speeding up the content workflow. Intelligent apps suggest keywords to help tag up content.  

Seamless content delivery, from creation to customer experience in a single platform.    

Using a single content management platform to unit asset management, customer data and content marketing turbo charges efficiency.  

Obsolete platforms are retired, and assets are migrated to a single content management system. Content teams can manage, find and use thousands of content items across campaigns, web pages, social channels and storefronts. Everything’s secure and compliant and content teams are free to use content to create amazing customer experiences.