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Email & SMS marketing campaigns with CoreMedia

Deliver personalized campaigns that go beyond using customer names. 

CoreMedia empowers you to create highly targeted, automated email and SMS campaigns that maximize engagement and ROI with our customer experience platform. Easily create and create campaigns with AI personalization using ready-to-use templates according to your branding, all within one user-friendly enterprise CMS platform.

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Connect with your audience through marketing automation

Take your marketing campaigns to the next level with CoreMedia’s composable CMS and DXP solutions.

What is email marketing?

Email marketing involves sending personalized campaigns directly to customer inboxes to promote products, services, or content. From newsletters to promotional and transactional emails, CoreMedia’s CMS with marketing automation ensures content is dynamic, relevant, and conversion-focused.

What is SMS Marketing?

SMS marketing refers to sending promotional messages, updates, or alerts to audiences via text. Known for high open rates and immediacy, CoreMedia enables you to personalize SMS campaigns, ensuring trust, clear calls to action, and optimal timing.

Tips for a successful email marketing campaign

  1. Understand your audience and segment lists by demographics or behavior
  2. Personalize content beyond names with targeted offers and relevant language
  3. Keep layouts simple with strong CTAs
  4. Use engaging subject lines
  5. Leverage automation workflows to improve efficiency

Tips for a successful SMS marketing campaign

  • Obtain explicit customer consent to remain compliant
  • Clearly identify your brand for trust and context
  • Use concise, simple language with clear CTAs
  • Segment audiences for tailored messaging
  • Time campaigns carefully to maximize impact
Benefits of combining email & SMS marketing campaigns using our personalization engine.

Reach more customers by integrating email and SMS, and refine targeting with detailed engagement data.  By utilizing both channels, you can monitor open rates and engagement, enabling you to segment users effectively based on their preferences. This enhances customer satisfaction with your marketing efforts and diminishes the risk of being labeled as spam.

Leverage CoreMedia’s marketing automation tools to trigger email and SMS workflows based on customer behavior, saving time and ensuring accuracy.

Select the most appropriate channel for each communication with AI personalization: email for detailed content and SMS for immediate action.

Track open rates, CTRs, and conversions across both channels to make informed decisions and optimize campaigns.

Combine analytics from both email and SMS to gather reviews, increase leads, and encourage cross-channel subscriptions.

Stay compliant with GDPR, TCPA, and other regulations with CoreMedia’s built-in consent and opt-out management.Stay legally compliant with marketing regulations like GDPR and TCPA to avoid potential legal headaches. Our platform handles subscriber consent, opt-outs, and other compliance needs effortlessly.

Smart Content Management Collaboration

Built for enterprise scale and flexibility

Composable and connected
Integrate seamlessly with your existing systems, from customer relationship management (CRM) platforms and eCommerce systems to analytics platforms, through CoreMedia’s open and composable architecture. 

No-code campaign building 
Empower marketers to design workflows and triggers visually, without developer support. Build complex journeys fast and flexibly. 

Data-driven intelligence 
Activate campaigns using behavioral, transactional or contextual data, creating unified customer profiles that grow smarter with every interaction. 

Enterprise-ready performance 
Designed for enterprise marketing, CoreMedia handles large-scale audiences, ensuring reliability, compliance and security at every step. 

Why brands choose CoreMedia

Unlike rigid marketing automation platforms that limit flexibility or require multiple disconnected tools, CoreMedia delivers:

  • A centralized automation engine connecting every channel and customer journey.
  • Native analytics and data integration for deeper insights and smarter targeting.
  • A composable architecture that grows with your business, no replatforming required.
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Everything you need to know about CoreMedia Marketing Automation

All your questions answered.

What makes CoreMedia marketing automation tools different from the others?

CoreMedia brings all your marketing channels, workflows and data together in one intelligent platform. Unlike standalone tools or add-on solutions, it delivers true cross-channel automation, orchestrating email, SMS, voice and web interactions from a single place. With built-in analytics and open integrations, it’s both powerful and flexible enough to fit any enterprise ecosystem.

How does CoreMedia’s automation software help streamline enterprise marketing?

CoreMedia’s automation platform simplifies the complexity of managing large-scale, multi-channel marketing. It centralizes your workflows, data and customer touchpoints in one unified environment, enabling enterprise teams to automate campaigns, personalize experiences and react to customer behavior instantly.

Can marketers create and launch campaigns without developers?

Yes. CoreMedia’s no-code workflow builder lets marketing teams design journeys, triggers and campaigns visually, no coding required. You can build and launch automated workflows in minutes, without IT dependency.

How does CoreMedia personalize customer journeys?

CoreMedia uses real-time behavioral, transactional and contextual data to deliver tailored experiences across every channel. Whether it’s triggering an onboarding email, sending an SMS reminder or displaying an on-site offer, every message adapts to each customer’s intent and lifecycle stage.

Does CoreMedia integrate with my existing tools?

Absolutely. CoreMedia’s composable, API-first architecture connects seamlessly with your existing tech stack, from CRMs like Salesforce and HubSpot to analytics and ad platforms such as Google and Meta. You can automate workflows across your entire ecosystem without replatforming. 

What types of automations can I set up?

From lead nurturing and onboarding to cart recovery, loyalty programs and NPS follow-ups, CoreMedia covers the full customer lifecycle. You can trigger campaigns based on behavior, engagement or custom events, making every interaction timely and relevant.

Is CoreMedia Marketing Automation suitable for enterprise-scale brands?

Yes. Built for global organizations, CoreMedia handles large-scale campaigns and multi-market audiences with enterprise-grade reliability, governance and security. It scales as your business grows.

How quickly can we get started?

Most customers see results within weeks. CoreMedia’s onboarding experts help design workflows, integrations, and activation plans tailored to your business goals. Thanks to its no-code setup and prebuilt connectors, you can automate your first campaigns fast and scale from there.

Client success stories

Propelling fashion brands to the next digital level

Empowering local teams, scaling global content

Scaling global growth with local precision

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Dynamic Content

Content Management

Create highly engaging content for all channels, regions and languages - turbocharged by AI.

  • Create, edit, and publish instantly to every channel, any time
  • Automate operational content tasks with CoreMedia KIO AI
  • Maintain quality and compliance with localization and governance tools.
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Personalized Experiences

Personalization & Experimentation

Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.

  • Combine content, data, and AI to tailor every interaction
  • Keep user profiles up to date with behavioral and transactional data
  • Test, learn, and optimize with A/B experiments to increase ROI.
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Marketing Automation

Automate and orchestrate campaigns across every channel – turning data into timely, relevant messages.

  • Plan and launch omnichannel journeys powered by lead scoring
  • Automate outreach via email, SMS and digital ads integrations
  • Keep your marketing relevant from the first touch to conversion.
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Customer Engagement

Turn visitors into loyal customers with conversational, human-centered experiences.

  • Engage instantly via chatbots, live chat, click-to-call, video shopping and more
  • Blend digital and human interactions to reduce friction and build trust
  • Empower agents with AI-driven insights
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

Book a demo with one of our system experts.

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