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Event recap: Exploring AI, Omnichannel Engagement and the Human Touch at Connect and Partner Engage 2024

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Barbara Eigner

Last week, the world of content management and marketing automation converged once again at Connect and Partner Engage 2024, on May 28th and 29th, in Hamburg, for two days filled with insights, networking, and innovation. With a focus on AI, Omnichannel Engagement and the Human Touch, industry leaders and experts gathered to discuss the latest trends, strategies, and technologies driving seamless customer experiences. 

Let’s take a closer look at the highlights of this exciting event! 

The event kicked off with a warm welcome from Jeroen Blaas, Chief Revenue Officer at CoreMedia, setting the stage for a day of exploration. Besides presenting the schedule for the day, Jeroen Blaas highlighted the importance of personalization, seamless support, AI, and the human touch in creating outstanding experiences. 

Jeroen Blaas, Chief Revenue Officer at CoreMedia, kicking off Connect 2024

Sören Stamer, Founder and CEO of CoreMedia, followed by delving into the heart of the theme, "AI, Omnichannel Engagement, and the Human Touch", in a very peculiar way. Entering the stage wearing VR glasses, he showcased some applications of AI in customer experience, both present and future. Stamer emphasized the importance of blending omnichannel experiences with genuine, human-like conversations to effectively convert visitors into buyers in an inspiring talk. 

Sören Stamer, Founder and CEO of CoreMedia, at Connect 2024

Throughout the day, attendees were presented with sessions led by industry pioneers. Maria Jesus Martinez Vega, Head of Digital at MasOrange, shared valuable insights into data-driven sales strategies, while Frieda Gruse and Ramin Khoschandam showcased Phoenix Contact’s revolutionary content management journey with CoreMedia and Bitgrip. 

A highlight of the event was the Partner Slam, where CoreMedia’s esteemed partners — Alpenite, Babiel, Bitgrip, Creatision, EPAM, IBMiX, ]init[ and Telekom MMS — showcased their collaborative efforts in driving innovation and delivering exceptional solutions to customers.

The event was an opportunity to showcase innovative case studies with real-world applications of omnichannel engagement. From Sonepar’s global website transformation to Samsung European Display Organization’s integration of omnichannel strategies in physical stores, each session offered unique insights and actionable takeaways. 

CoreMedia Connect 2024 is a day to remember!

Georgi Yanev, Senior Full Stack Engineer at Babiel, and Philipp Müller, Product Owner at Deutsche Bundesbank, provided a deep dive into building a modern frontend for Deutsche Bundesbank, demonstrating the power of enhancing user experiences. Anderson Mantelli Araújo, Senior Manager Ecommerce & Growth, shared his expertise in TIM Ultrafiber, offering valuable insights into customer acquisition strategies in the digital age.  

Following these sessions, Gordon Young, Chief Editor Officer at The Drum, conducted an intriguing exploration on the topic of "Has AI got a sense of humans?", stimulating discussions on the evolving relationship between artificial intelligence and human interaction.

Gordon Young, Chief Editor Officer of The Drum, at CoreMedia Connect 2024

Towards the end, Roy Smeets, Chief Product and Technology Officer at CoreMedia, shared the company’s product vision, highlighting the latest AI developments in the CoreMedia solutions and the role of technology in shaping the future of content management and marketing automation.

For the final talk, Sören Stamer concluded the event with inspiring closing remarks, leaving attendees motivated and excited about the future of omnichannel engagement.

As the curtains drew to a close, attendees left with knowledge, insights and inspiration to drive their organizations forward. With a renewed focus on the perfect blend between AI and the human touch, the future looks bright for delivering exceptional customer experiences across all touchpoints. 

In the evening, the fun continued with a celebration featuring delicious food, drinks, and plenty of music. The excitement was elevated by the performance of a talented saxophonist and DJ.

Partner Engage 2024: The Power of Partnerships 

Partner Engage is always a highlight on our calendars, as it presents a unique opportunity to connect with our partners and industry professionals. This edition brought together professionals from around the globe to explore the latest trends and opportunities in digital experience management, as well as within CoreMedia itself. 

Annika Ulke, Senior Partner Manager DACH, hosted a session focused on building a partner offering for CoreMedia Engagement Cloud. Martin Schlüter, VP Sales Central Europe, also guided us through the steps to successfully sell the CoreMedia Experience Platform and uncover new opportunities. 

In the afternoon, it was time for Oliver Heyden, Head of Solution Architects EMEA, to showcase CoreMedia v12’s demo, guiding us through the novelties of Content Cloud and Engagement Cloud. Following his presentation, Roy Smeets, CPTO, presented CoreMedia’s product vision and roadmap, unveiling the future of our DXP. 

The event culminated with a chat with the management team and the much-antecipated Partner Excellence Award Ceremony led by Sören Stamer, honoring the achievements and contributions of partners within the CoreMedia ecosystem. 

  • Alpenite was awarded the Delivery Excellence Award. 

  • The Business Excellence Award was attributed to Renegade Agency. 

  • EPAM received the Rising Star Award. 

  • Jörg Forchner from Telekom MMS was distinguished with the Outstanding Contribution Award. 

The Partner Excellence Award Ceremony was led by Sören Stamer

These recognitions are an exciting testament to the importance of partnerships in driving innovation and success! 

Fireside chat with the management team at CoreMedia Partner Engage 2024

The balance was very positive 

Connect and Partner Engage 2024 were exceptional events that not only showcased the innovative capabilities of CoreMedia's solutions but also explored the power of blending the human touch in omnichannel journeys. The insightful sessions, networking opportunities and celebratory moments cultivated an atmosphere of inspiration and cooperation. As we reflect on this year's edition, we certainly carry with us knowledge, meaningful connections, and anticipation for the future of digital experiences and content management. 

Thank you!

For more highlights from the event, explore our playlist on YouTube. We look forward to seeing you again in 2025!

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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