Girls' Day at CoreMedia

white female barbara eigner

Barbara Eigner

What an inspiring Girls' Day we had today at our Hamburg office! We welcomed a group of energetic girls, all eager to see what it's like to work in tech for a day. Together, we wrote this article about their learnings and highlights of the day:

Girls' Day at CoreMedia

Today was Girl's Day at CoreMedia. We learned more about CoreMedia by conducting interviews with Jessica, Eva, and Eric. 

Then there was a talk about sprints and Scrum. We learned that a Sprint lasts 1-3 weeks. Before each spring, exact planning is done regarding what needs to be done, and at the end, there is a review of the work that has been done. 

We got to know the different departments at CoreMedia and learned more about the corresponding study programs. 

Then finally it was lunchtime - we were really hungry after all that information. We also got to play table tennis and football a bit. Usually, that's what the programmers do. 😊 

In the afternoon, we learned to program with Calliope Boards. For example, we displayed the temperature and sent it to other boards. We programmed symbols that are displayed at startup. That was really cool! 

Now we are working together to write this blog. We're trying to pack a lot of information into a few lines and then translate it into English as well, as you can read the result in this post. Thank goodness for ChatGPT these days. 

The Girls Day will certainly take place again next year. It was very interesting and we hope the girls have a lot of fun next year too!

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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