DX Innovation at DevCon 2022

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Sera Filiz

We had a blast sharing our DX insights at our annual Developer Conference last week – after all, problem-solving is at the heart of what we do here at CoreMedia! We really enjoyed taking this opportunity to put our thinking caps on, dive deeper into our projects, and explore all things related to thoughtful digital experience implementation.

Held at the Design Offices Hammerbrook in Hamburg on Tuesday, November 8th, we shared a day full of food, fun, and collaborative insights. From updates in CoreMedia Content Cloud, to the nitty gritty of our UI development tech stack, to specific uses cases of our various APIs, we loved putting our heads together to share all the ways that we keep innovating and looking to the future.

DevCon 2022 Audience Shot

DevCon 2022 Audience Shot

Over the course of the day, we shared our current roadmap, and changes we’ve made to our product architecture, focused on API-first, cloud-native, and hybrid headless capabilities. We discussed this in sessions about our Ingest Service, a cloud-only, content-uploading API, and our Event Hub, bringing the repository listener to the cloud.

We also focused on our new studio and our main change – moving over from ActionScript to TypeScript, which will enrich studio development, allowing for future upgrades to new features and extensions.

We’ve also upgraded to CKEditor 5, making plugins significantly easier to reuse and integrate.

Putting together seamless digital experiences for our customers is a truly collaborative process, and we’re proud that our CMS capabilities represent the feedback of our entire community, with an emphasis on frictionless agility.

DevCon 2022 Food Truck

DevCon 2022 Food Truck

We ended DevCon with drinks, Holy Dogs hotdogs, and a toast to the day – cheers to everyone who joined us, we can’t wait to see you again!  

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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