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TCO of headless vs. hybrid CMS

Enterprise customer engagement strategy – a guide for global brands

An enterprise customer engagement strategy is a unified framework for how a global brand attracts, converts, and retains customers across every...
Retified The AI-mediated customer journey

The AI-mediated customer journey: Winning when machines make the decisions

The first interaction in the modern buying experience no longer always happens on your website. Increasingly, it happens inside an AI. According...
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The future done right: highlights from CoreMedia Connect & Partner Engage 2026

On May 21st, CoreMedia hosted its annual Connect & Partner Engage 2026 at the Kehrwieder Theater in Hamburg.
Intent Marketing

Intent-based marketing: The enterprise guide to converting intent signals into experiences and revenue

Enterprises today face a familiar paradox: high traffic, vast first party data repositories, and growing volumes of third party data, yet low...
Human touch in CX

Why balancing AI and human interaction in customer experience matters more than ever

Customer experience is no longer just a bonus — it’s the front line in the battle for brand loyalty. Digital tools like chatbots and self-service...
Mariana Gaspar

Mariana Gaspar

AI Thermometer

The age of the copilot(s): The power of generative AI in marketing

Welcome back to our quarterly series, CoreMedia’s AI Thermometer, where we dive into the cutting-edge world of generative AI. The state of...
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Sera Filiz