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Creating a customer-centric digital experience for a manufacturing global leader

From fragmented systems to a unified experience — KSB’s transformation journey with CoreMedia.

B2B
60+

Markets

25

Languages

1

Unified customer experience 

Combo KSB

A unified digital presence across 60+ markets

KSB Group, a global leader in pumps, valves, and related services, embarked on an ambitious digital transformation journey to modernize its online presence. Active in over 100 countries, KSB needed a seamless and customer-centric digital experience to better serve its diverse audience across industries. To achieve this, KSB partnered with Bitgrip as implementation partner and relied on CoreMedia as powerful DXP, to relaunch over 60 country websites, integrating a digital product catalog and new eCommerce capabilities.

The challenge: Fragmented digital ecosystem

Before the transformation, KSB's digital landscape was characterized by siloed systems: a corporate website, a basic product catalog with limited search functionality and multiple country-specific sites with inconsistent user experiences. Product configurations were managed separately and data fragmentation hindered the delivery of personalized customer experiences. 

To address these challenges, KSB set out to create a unified digital platform that would enhance discoverability, provide access to product and service information, and offer deep commerce integrations. All while ensuring scalability and flexibility for future innovation.

Adobe Stock 587233238
KSB Website

The solution: CoreMedia DXP powers a customer-centric experience

KSB selected CoreMedia’s Digital Experience Platform (DXP) and Bitgrip’s implementation as the foundation for its global relaunch. CoreMedia stood out for its high stability, strong performance, and ability to support multiple languages — crucial for a global company like KSB.

Additionally, its intuitive editor experience was another important criteria to select the best DXP. CoreMedia's robust content management and personalization capabilities enabled KSB to: 

  • Unify its web presence with a single, centralized platform supporting 60+ country sites. 

  • Enhance product discovery through an advanced digital product catalog featuring optimized search and intuitive navigation. 

  • Deliver an intuitive user experience with a modernized UI/UX, ensuring consistency across all touchpoints and in all markets.

  • Integration of online sales through APIs and front-end integration of the existing SAP Hybris shop system.

  • Enable future growth through CoreMedia’s headless architecture and "best-of-breed” approach, allowing flexibility in adopting new digital solutions.

Pilot project: Launching the digital product catalog

As a critical first step, KSB introduced a long-planned digital product catalog, enhancing its B2B customer experience. The new catalog allows customers to quickly find the right products, access detailed specifications and explore related services, streamlining the buyer’s journey from research to purchase. 

pilot project
KSB image

The results: A scalable, future-ready digital platform

Today, KSB operates a single, integrated web platform in 25 languages, serving customers worldwide with a streamlined digital experience. Thanks to CoreMedia’s flexible and high-performance DXP, KSB remains technologically independent while staying open to future innovations. The transformation has positioned KSB as a digital leader in the manufacturing industry, providing a best-in-class customer experience that drives engagement and business growth.

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