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Customer profiles: How to build and use them for smarter personalization

Customer profiles: How to build and use them for smarter personalization

Why do some brand interactions feel effortless, like they were made just for you, while others fall flat? The answer often lies in how well a...
Mariana Gaspar

Mariana Gaspar

Human touch in CX

Why balancing AI and human interaction in customer experience matters more than ever

Customer experience is no longer just a bonus — it’s the front line in the battle for brand loyalty. Digital tools like chatbots and self-service...
Mariana Gaspar

Mariana Gaspar