Deckers Brands launches new high-content shopping experiences with CoreMedia Content Cloud

HAMBURG, GERMANY & GOLETA, CALIFORNIA (November 27, 2018) – CoreMedia, a global provider of the best-in-class content management platform CoreMedia Content Cloud, today announced that Deckers Brands, the global footwear designer, and distributor whose portfolio includes UGG, Teva, Sanuk, HOKA ONE ONE and Koolaburra, has launched its first omnichannel website powered by CoreMedia's cloud-based solution.

This website launch is part of a broad redesign of Deckers' content management and distribution processes to deliver content-rich shopping experiences to multiple regions and websites without depending on IT development resources.

"We are very excited to be working with a brand that has such an outstanding reputation for world-class performance, product quality and corporate responsibility," said Joe Toppe, VP of Sales and Customer Success at CoreMedia. "We are confident that CoreMedia Content Cloud will help them expand their brand presence, innovate faster, and deliver more engaging shopping experiences to their global customers - regardless of language, region or brand."

The CoreMedia Content Cloud is an open, industry-leading, API-driven content solution that combines a headless content management repository and omnichannel delivery engine with an advanced user interface that facilitates real-time assembly and preview of complex front-end customer experiences across multiple digital channels and devices. Deckers will use the solution as a centralized content management and experience orchestration engine that enables them to more efficiently repurpose content across brands and regions, reduce time-to-market for personalized, shoppable content experiences, and enable marketers to quickly respond to ever-changing customer demands. The first website that went live on the CoreMedia Content Cloud was, which launched in less than two months.

Deckers needed a solution that could instantly connect to the eCommerce platform. The real-time integrations produced by CoreMedia allow customers to quickly deploy new content and features. CoreMedia Content Cloud provides the "missing content piece" for any eCommerce platform. Customers can create next-generation storefronts and full-content, shoppable brand sites that combine real-time product information with multimedia marketing content.

With the launch of the first site this holiday season, CoreMedia and Deckers Brands will continue to work together to bring all of their properties to the new platform. The goal is to enable faster content creation and updates, a more seamless, omnichannel shopping experience, higher customer satisfaction, and improved conversion rates across all regions.

About CoreMedia
CoreMedia was founded in 1996 and is based in Hamburg, Germany, with offices in San Francisco, Arlington VA, London, and Singapore. CoreMedia provides a content experience platform using an intelligent omnichannel approach for content management, digital asset management, and deep eCommerce integrations. Our platform for industry leaders - including Luxottica, Calvin Klein, Tommy Hilfiger, Deutsche Telekom, and YOOX Net-a-Porter - offers an intuitive editorial interface, unbeatable flexibility, and robust scalability and extensibility. The ability to deliver outstanding results has helped CoreMedia achieve an exceptional track record - as the best CMS for eCommerce.

About Deckers Brands
Deckers Brands is a global leader in innovative footwear, clothing and accessories designed for both everyday casual lifestyles and high-performance activities. The company's brand portfolio includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva®, and Sanuk®.  Deckers Brands products are sold in more than 50 countries and territories through selected departments and specialty stores, company-owned and operated retail stores, and select online stores, including company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders that attract millions of loyal consumers worldwide. For more information, visit

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