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Uwe Fricke
VP Sales Western Europe

Uwe Fricke leads the CoreMedia Sales Team in Western Europe. His area of responsibility includes customer acquisition and support, the development of partners, and CoreMedia corporate structures in France, Italy, Switzerland, Belgium, and the Netherlands, and the Iberian Peninsula. Uwe and his team are also responsible for selected key accounts in Germany. Together with his team, Uwe has made a significant contribution to the positioning of CoreMedia in the content-commerce space and is our trailblazer for retail, fashion, beauty, and luxury topics.

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Playing to Win with Direct-to-Consumer Marketing Strategies

The last couple of years have been hard on all brands. But it’s been especially hard on companies that sell to athletes and casual sports fans. Brands that mostly sell via department stores, big-box stores, and other retail channels are facing new challenges and rivals.

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Uwe Fricke

Book Landscape

The Role of Product-Aligned Storytelling in DTC Marketing

As I discussed in my last post, Direct-to-Consumer (DTC) sales and marketing strategies are transforming the way that consumer brands interact with their retailers and customers. This is particularly true for direct-to-consumer brands such as Nike, Under Armour, Puma, Lululemon, Peloton, and more. Last time I gave an overview of the trends transforming the industry and highlighted a few tactics that sporting goods brands could pursue to ensure their direct-to-consumer future without alienating their traditional retailers.

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Uwe Fricke

Women Feedback

The Challenges of Branded Content in the All-Digital Era

Customer experience (CX) has taken on an increasingly important role in today’s digital commerce era. CoreMedia's VP Cloud Solutions, Uwe Fricke, provides insights into the current state of CX and branded content.

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Uwe Fricke

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