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Oliver Heyden
Head of Solution Architects EMEA

Oliver leads CoreMedia's EMEA Solution Architect Team. He is a Content Experience enthusiast with more than 20 years of experience in consulting, delivery, and solution design. He has worked across EMEA with large brands, retailers, and telcos helping them with major business initiatives around digital content, e-Commerce integrations and omni-channel experiences. He is based in Hamburg, Germany.

How Can Automated Tag-Driven Experience Management Help Me?

How Can Automated Tag-Driven Experience Management Help Me?

What is Automated Tag-Driven Experience Management? What is it good for?

In a nutshell, it’s about the power of metadata tagging and enabling smart, personalized customer experiences to drive customer satisfaction and loyalty. But what does this mean, exactly? We will explore this in detail by presenting several out-of-the-box and custom use cases that leverage CoreMedia Content Cloud.

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Oliver Heyden

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Leveraging ChatGPT to drive impact with CoreMedia Content Cloud

A few months ago, OpenAI released ChatGPT to the public. The hugely popular chatbot is based on GPT-3, a combination of various deep learning language models. Since then, the topic of AI continues to steadily gain attention.

The big question is: why are AI-powered services like ChatGPT relevant for businesses using a digital experience platform, such as CoreMedia Content Cloud? What provides the tangible business value next to all the general hype about this fascinating technology? And how does it all fit into CoreMedia Content Cloud?

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Oliver Heyden

Utilizing AI

Utilizing AI to meet the demand for personalized content and content optimization

Soon after OpenAI released ChatGPT to the public, the hype began. It seemed like everyone was talking about AI, particularly in the realm of natural language understanding and generation, and its possibility to revolutionize the marketing world.

However, alongside its many fascinating possibilities, people have questioned its real-life value for businesses. Is ChatGPT really as good and revolutionary as it seems to be? Or are some key features still missing?

And this is where CoreMedia’s Partner wonki comes into play. wonki specializes in providing content services based on GPT-3 that is here to solve the “content crisis” – the massive need from businesses to create content and content variations to fulfill the demands of their individual audiences.

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Oliver Heyden