"Individual support by a human adviser enables the customer experience to be personalized in depth, which goes far beyond what automated systems can achieve. This enables businesses to address individual customer requirements and offer tailor-made solutions.”

"64% of consumers consider that personal interaction with a human advisor increases their trust in the brand and would like to more of it from companies online in the future."

"30% of customers will shop at another provider if product recommendations during the purchasing process are not individually tailored to them."