How to sustainably optimize your company's tech stack

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Sera Filiz

With so many companies looking to reduce their environmental impact through sustainable practices, it's important to understand how best to optimize your company’s tech stack for sustainability. In this blog post, we'll discuss the best ways to ensure that your company’s tech stack is as sustainable as possible, from making more efficient use of existing technologies and resources, to using green and renewable energy sources.

1. Maximize Efficiency – Technology can be an incredible tool for increasing efficiency, reducing waste, and saving money. Utilizing cloud-based services can help you increase productivity while decreasing overhead costs, such as electricity and cooling. Implementing innovative software applications, such through the use of AI or machine learning, can help automate tasks that were once done manually. This not only saves time but also increases accuracy and consistency, which in turn leads to fewer errors and higher customer satisfaction.

2. Make Smart Purchases – When making purchases for your tech stack, be sure to consider both cost-effectiveness and eco-friendliness. Investing in energy-efficient equipment such as servers or computer monitors can help reduce your energy consumption while also bringing long-term savings in the form of reduced electricity bills each month. Additionally, investing in renewable energy sources such as solar or wind power can provide further savings by reducing dependence on traditional fuel sources over time.

3. Promote Sustainable Practices – Encourage employees to adopt eco-friendly practices when using technology both in the office and at home. Remind your employees to switch off computers at night or unplug them when not in use; this small step can save hundreds of dollars a year on electricity bills without any additional effort from anyone involved! You may also want to implement policies that discourage printing documents unnecessarily; encourage digital document sharing instead whenever possible.

4. Utilize Low Impact Hosting Solutions – Website hosting solutions are an essential part of any company’s tech stack, but many hosting solutions are incredibly resource intensive leading to large carbon footprints and high electricity bills each month. To combat this issue, look into utilizing low impact hosting solutions, which offer environmentally friendly web hosting packages with features such as carbon offsetting and renewable energy credits built into their plans. This way you know you’re doing your part for the planet without sacrificing performance or reliability! 

Optimizing your company's tech stack for sustainability is essential if you're looking to reduce your environmental impact while still running a successful business operation. From maximizing efficiency through cloud computing services to making smart purchases that prioritize cost-effectiveness and eco-friendliness there are numerous ways that you can make sure that your company’s tech stack is supporting sustainability efforts rather than hindering them. By taking these steps now, you will be well on your way towards creating a more sustainable future, both inside and outside of the office.

With CoreMedia’s unique hybrid headless CMS, you’re able to elevate your customer experience and drive real impact, while meeting all of your sustainability goals. 

Visit CoreMedia to find more information, or schedule a demo.

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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