How to maximize your sustainability goals in 2023

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Sera Filiz

2022 has been quite a volatile year, especially from a sustainability perspective. Russia’s invasion of Ukraine, and subsequent Western sanctions, put new pressures on already strained oil and gas supplies, with major world economies scrambling to respond. Rapidly rising energy prices, amongst various other pressures on the grid, have showed us just how desperately we need more affordable and sustainable sources of energy.

Luckily, clean technology investments are also ramping up, with solar and wind generation now expected to more than double by 2027. Investments in battery energy storage, low-emissions hydrogen, and CO2 capture are expected to increase as well.

As a global technology company, we’re committed to furthering the goals of the Clean Energy Transition, and that starts with actions both big and small. Our aim is to become more sustainable each day and every day, and to do so, we’ve already taken a number of proactive climates stances.

This past year, as part of our EcoVadis certification, we established a company-wide environmental policy in order to act upon measurable sustainability goals, while increasing our awareness and knowledge of environmental protection issues. We created these goals with the intention of saving energy and natural resources, preventing pollution, and reducing costs resulting from a lack of environmental awareness. 

Here at CoreMedia, we’re committed to minimizing energy consumption, and all employees are encouraged to conserve wherever they can. This includes daily action items, like being mindful of electricity, water, and paper consumption while in office. We’re also aware of the impact of harsh chemicals, and in our office only use cleaning products and employ cleaning practices that have lower environmental impacts than conventional products and practices. 

We have a policy in place not to use plastics. We provide reusable glass bottles in our offices and continuously separate glass from other waste and encourage employees in their home offices to do the same.

We’ve dedicated ourselves to reducing the environmental impact of travel by using technology for collaboration and meetings when possible. We offer job-tickets for public transport and have a subsidized job-bike program for employees to encourage bike use.  

By 2025, we’ve committed to ensuring 100% of our electricity comes from renewable sources. In doing so, we wish to reduce our electricity consumption for computers, data centers, and other digital infrastructure, by implementing green cloud computing. This includes reducing our server use and ensuring the power supply for our cloud services comes from renewable energy sources.

This even includes small actions, like encouraging our employees to delete old emails, which is a great practice in daily life outside of the office. Even spam emails are stored on the cloud, which uses a considerable amount of electricity. According to The Good Planet, nearly 107 billion spam emails circulated per day in 2019. If every person deleted just 10 of those emails, they could save 1,725,00 gigabytes of storage space and approximately 55.2 million kilowatts of power. 

CoreMedia has a program in place to repurpose and recycle electronic waste. Decommissioned but usable electronics are regularly sold at a discount to employees for further use – a great secondhand option! Further options for avoiding electronic waste are constantly being examined and implemented. These include extending the use of the company devices for as long as possible and minimizing the number of different devices used for the same purpose as business activities allow. 

And when it comes to our customers and suppliers, we always considers environmental factors when procuring goods and services. Any employee responsible for purchasing pays special attention to environmental compatibility. In case of doubt, more expensive goods may always be selected, provided they are more environmentally friendly.  

We expect similar environmental standards from our customers and suppliers, and we're committed to complying with the environmental rules and standards of our customers. 

We're proud to share responsibility for this planet and we're looking forward to reducing physical waste, lessening our carbon footprint, and advocating for sustainable technological innovation together in 2023. 

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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