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Are you hoping to see better returns from your digital investment? To do that, let’s consider the biggest challenges facing companies, in order to find out how the right CMS can enable you to create seamless online customer experiences.

2022 has been quite a volatile year, especially from a sustainability perspective. Russia’s invasion of Ukraine, and subsequent Western sanctions, put new pressures on already strained oil and gas supplies, with major world economies scrambling to respond. Rapidly rising energy prices, amongst various other pressures on the grid, have showed us just how desperately we need more affordable and sustainable sources of energy.

Incorporating a cloud-based content management system (CMS) is an exciting way to elevate marketing strategy in the digital age. A cloud-based CMS is a powerful technology that allows businesses to easily create, manage, and publish content quickly and efficiently. Marketers are now able to access and use their CMS in real-time from anywhere, an asset to marketing teams that need to be able to access their content on the go or when away from a traditional office setting, particularly valuable in this new era of remote work. 

With so many companies looking to reduce their environmental impact through sustainable practices, it is important to understand how to optimize your company’s tech stack for sustainability. In this blog post, we will discuss the best ways to ensure that your company’s tech stack is as sustainable as possible, from making more efficient use of existing technologies and resources to using green and renewable energy sources.

Welcome to the inaugural edition of our quarterly series, the AI Thermometer, where we take a closer look at the advances in generative AI and its implications for enterprise-level companies, marketing teams, and content creators. In this dynamic era of rapid technological updates, AI has emerged as a game-changer, promising to revolutionize content creation and streamline marketing efforts — but it's not without its faults. How accurate are some of the claims that have been made? Let's take an AI temperature check and delve into the latest developments to see how AI is shaping the future of enterprise-scale content creation. 

Sustainability, diversity, equity and inclusion matter. We live and breathe these values every day at CoreMedia. That's why we're so pleased to share that we recently received a gold medal from EcoVadis, placing us amongst the top 5% of companies dedicated to improving corporate social responsibility (CSR) efforts globally.

In digital marketing, agility and responsiveness reign supreme. The role of a scalable content management system (CMS), one that meets your needs as a global brand, is critical. CoreMedia has found a unique place in this field, by getting content to market faster than ever, using an advanced approach to content management that's both adaptable and scalable. Supported by renowned partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver scalable content solutions that set the bar high. 

With consumers' preferences shifting like the wind and new technologies emerging by the minute, large enterprise businesses find themselves in a perpetual battle to stay relevant and connect with their audience effectively. In this high-stakes game, the flexibility of your Content Management System (CMS) emerges as the critical tool that can make or break a brand's online presence. Today, we delve into why flexibility is the linchpin for large enterprise businesses aiming to establish a strong digital foothold. 

Welcome back to our quarterly series, CoreMedia’s AI Thermometer, where we dive into the cutting-edge world of generative AI. The state of generative AI stands at the forefront of transformative innovation. Today, we are ushering in "the age of copilots," a seismic shift witnessed in real-time, where AI collaborates hand-in-hand with human ingenuity, fundamentally altering industries and reshaping marketing strategies.

As the calendar strikes 2024, it marks not just a new year but a fresh chapter in the realm of customer experiences. This year marks more than a milestone; it's a pivotal juncture where the convergence of technology and human-centered approaches reshapes the very essence of how businesses engage with their audiences. As we look ahead to this new year, the canvas for retail and marketing is already undergoing a vibrant transformation, guided by five pivotal trends to watch out for — all likely to redefine and elevate the customer journey.