Two weeks ago, we made our predictions for the future of software in 2023 — one of which was an increased emphasis on cloud services. Incorporating a cloud-based content management system (CMS) is an exciting way to elevate marketing strategy in the digital age. A cloud-based CMS is a powerful technology that allows businesses to easily create, manage, and publish content quickly and efficiently. Marketers are now able to access and use their CMS in real-time from anywhere, an asset to marketing teams that need to be able to access their content on the go or when away from a traditional office setting, particularly valuable in this new era of remote work.
Scalability
One of the most appealing benefits of a cloud-based CMS is its scalability. Organizations can scale their CMS up or down as needed, without needing to purchase expensive hardware upgrades or maintenance costs. This means that businesses can adjust their CMS capabilities just by accessing more resources from their cloud provider. A cloud-based CMS enables simple deployment and maintenance of multiple websites across multiple devices, making it easier than ever before for marketers to reach customers on any device.
Flexibility
Another advantage of utilizing a cloud-based CMS for marketing teams is its flexibility in managing different types of content, such as images, videos and even audio files. This makes it simple for marketers to store and share cross-platform data, collaborate between team members working across both online and offline channels, and encourages greater creativity and omnichannel delivery than ever before. With a single platform providing all the necessary tools to create engaging campaigns, teams save time with faster access to automation tools and features made possible by AI, like the inclusion of NLP chatbots.
Robust analytics
A cloud-based CMS also offers robust analytics tools that provide deep insights into customer behavior and engagement rates across different channels. This helps marketers understand what type of content resonates best with their target audiences so they can make informed decisions about how best to reach them in the future. Integrated marketing automation features allow marketers to automate tasks, run targeted campaigns based on collected user data, and track ROI on campaigns over time.
Cost-effectiveness
Finally, one of the biggest advantages of a cloud-based CMS is its cost-effectiveness compared to other digital solutions available today. Most providers offer plans at affordable prices with options for custom features if an organization requires more than basic features out of its CMS solution. According to an Office365 report, IT experts reported a 20% savings in overall costs, after leaving on-premise practices. By leveraging cloud technology rather than purchasing costly hardware upfront, organizations can place their focus on growing their business while still taking advantage of all the benefits associated with a reliable CMS solution at their fingertips.
Making the switch
It’s clear that a cloud-based CMS presents immense potential for marketers looking to leverage new technologies presented by modern digital trends, such as mobile usage and social media integration. With more control over content management processes than ever before, combined with cost effective pricing models, this has the potential to revolutionize how businesses market themselves online moving forward.
With CoreMedia Content Cloud, we’ll tailor to any solution your business requires, no matter how unique. Visit our website and schedule a demo today.
