Elevating your marketing strategy with a cloud-based CMS

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Sera Filiz

Two weeks ago, we made our predictions for the future of software in 2023 — one of which was an increased emphasis on cloud services. Incorporating a cloud-based content management system (CMS) is an exciting way to elevate marketing strategy in the digital age. A cloud-based CMS is a powerful technology that allows businesses to easily create, manage, and publish content quickly and efficiently. Marketers are now able to access and use their CMS in real-time from anywhere, an asset to marketing teams that need to be able to access their content on the go or when away from a traditional office setting, particularly valuable in this new era of remote work. 


One of the most appealing benefits of a cloud-based CMS is its scalability. Organizations can scale their CMS up or down as needed, without needing to purchase expensive hardware upgrades or maintenance costs. This means that businesses can adjust their CMS capabilities just by accessing more resources from their cloud provider. A cloud-based CMS enables simple deployment and maintenance of multiple websites across multiple devices, making it easier than ever before for marketers to reach customers on any device. 


Another advantage of utilizing a cloud-based CMS for marketing teams is its flexibility in managing different types of content, such as images, videos and even audio files. This makes it simple for marketers to store and share cross-platform data, collaborate between team members working across both online and offline channels, and encourages greater creativity and omnichannel delivery than ever before. With a single platform providing all the necessary tools to create engaging campaigns, teams save time with faster access to automation tools and features made possible by AI, like the inclusion of NLP chatbots.

Robust analytics 

A cloud-based CMS also offers robust analytics tools that provide deep insights into customer behavior and engagement rates across different channels. This helps marketers understand what type of content resonates best with their target audiences so they can make informed decisions about how best to reach them in the future. Integrated marketing automation features allow marketers to automate tasks, run targeted campaigns based on collected user data, and track ROI on campaigns over time.  


Finally, one of the biggest advantages of a cloud-based CMS is its cost-effectiveness compared to other digital solutions available today. Most providers offer plans at affordable prices with options for custom features if an organization requires more than basic features out of its CMS solution. According to an Office365 report, IT experts reported a 20% savings in overall costs, after leaving on-premise practices. By leveraging cloud technology rather than purchasing costly hardware upfront, organizations can place their focus on growing their business while still taking advantage of all the benefits associated with a reliable CMS solution at their fingertips. 

Making the switch 

It’s clear that a cloud-based CMS presents immense potential for marketers looking to leverage new technologies presented by modern digital trends, such as mobile usage and social media integration. With more control over content management processes than ever before, combined with cost effective pricing models, this has the potential to revolutionize how businesses market themselves online moving forward. 

With CoreMedia Content Cloud, we’ll tailor to any solution your business requires, no matter how unique. Visit our website and schedule a demo today. 

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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