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4 Predictions for the future of software in 2023

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Sera Filiz

As technology continues to evolve, so too does software. From cloud computing to AI-driven automation, new technologies are revolutionizing the way businesses operate. Today, we’ll take a look at four predictions for the future of software in 2023 and explore how they could potentially change the way we do business in the year ahead and beyond.  


1. AI-Driven Automation

AI is set to be a major force in software development by 2023, and its impact will be felt across all industries. Powerful machine learning algorithms will be able to autonomously identify patterns and react accordingly—essentially automating mundane tasks that used to require manual input from a human operator. AI-generated content is already making headlines, with digital assistants like Open AI’s ChatGPT dominating news in the technology sector since its November 2022 debut. Tech investors have focused heavily on generative AI startups, and are already making billion dollar investments. Businesses should start preparing now for this upcoming shift in technology by investing in AI-driven automation solutions and training their teams on how best to use them. 


2. Cloud Computing

Cloud computing has already revolutionized the way businesses store data, allowing companies of any size to access powerful services without needing their own physical servers or hardware infrastructure. This year, cloud computing is expected to become even more integral as companies move away from on-premise solutions and embrace the flexibility and scalability of cloud-based services instead. Gartner forecasts that throughout 2023, public cloud spending globally will increase over 20%, to reach nearly $600 Billion.  


3. Open Source Solutions

Open source solutions are becoming increasingly popular due to their cost efficiency and ability to be customized according to an organization’s specific needs By 2023, open source solutions are expected to become ubiquitous across all industries, with companies looking for support on mission-critical functions such as customer relationship management (CRM) systems and enterprise resource planning (ERP) solutions—with varying results, especially in terms of comfortably meeting industry standards for security and reliability. 


4. Improved Security Protocols:

With hackers becoming increasingly sophisticated in their attacks, organizations need reliable security protocols that can protect sensitive data without disrupting business operations or hindering user experience. Gartner predicts that by 2025, at least 45% of all organizations around the world will have experienced cyberattacks on their tech stack, up 300% from 2021. By 2023, expect improved security protocols such as two-factor authentication (2FA) and biometric authentication tools, like facial recognition or fingerprint scans, to become commonplace within most organizations’ software solutions. As software becomes more complex and interconnected, security concerns will become increasingly critical for businesses to address if they want to remain competitive in 2023 and beyond.


The future of software looks extremely dynamic. By 2023, expect AI-driven automation, cloud computing solutions, open source solutions, and improved security protocols to dominate the industry landscape—allowing businesses of all sizes greater control over their operations while also providing customers with an enhanced user experience. As technology continues to evolve at breakneck speed, staying ahead of the curve is essential for any organization looking forward into 2023 and beyond. 


Image: Pexels - Rakicevic Nenad 

Stage 1: Fragmented: Multiple Channels

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You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

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In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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