header-mobile-bg

CoreMedia Blog

Why sustainable software matters more than you realize-7 (1)

Software security trends: the importance of security protocols in a changing digital landscape

At the start of the year, we made our predictions for what are sure to be the biggest topics in the software industry — in 2023 and beyond. Our fourth (and final) prediction was that improved security protocols will only continue to gain importance, to meet the rapidly increasing number of sophisticated cyberattacks performed by highly skilled hackers.

Organizations must take security seriously to protect their sensitive data, in order to avoid disrupting business operations or hindering the user experience. The prevalence of cyberattacks is expected to continue to rise, with Gartner predicting that by 2025, at least 45% of all organizations worldwide will have experienced cyberattacks on their tech stack, up 300% from 2021.

Tags:

AI
Profile picture of Sera

Sera Filiz

20230223_Blog

Cracking the code: how conversational AI is hacking human behavior

Last week, we got a glimpse into our future: AI armed with emotions. Imagine the most convincing traveling salesman, the most charming person, the best listener, the most seductive flirt, the most cunning tactician, and the most intimidating bully — and now imagine them all in one. That is what conversational AI might bring to the table. Are we ready for it? 

Tags:

AI
Sören Stamer, CEO

Sören Stamer

Utilizing AI

Utilizing AI to meet the demand for personalized content and content optimization

Soon after OpenAI released ChatGPT to the public, the hype began. It seemed like everyone was talking about AI, particularly in the realm of natural language understanding and generation, and its possibility to revolutionize the marketing world.

However, alongside its many fascinating possibilities, people have questioned its real-life value for businesses. Is ChatGPT really as good and revolutionary as it seems to be? Or are some key features still missing?

And this is where CoreMedia’s Partner wonki comes into play. wonki specializes in providing content services based on GPT-3 that is here to solve the “content crisis” – the massive need from businesses to create content and content variations to fulfill the demands of their individual audiences.

Oliver_Heyden_Photo-2 Colorized_4

Oliver Heyden

20230209_Blog_1200x627

Leveraging ChatGPT to drive impact with CoreMedia Content Cloud

A few months ago, OpenAI released ChatGPT to the public. The hugely popular chatbot is based on GPT-3, a combination of various deep learning language models. Since then, the topic of AI continues to steadily gain attention.

The big question is: why are AI-powered services like ChatGPT relevant for businesses using a digital experience platform, such as CoreMedia Content Cloud? What provides the tangible business value next to all the general hype about this fascinating technology? And how does it all fit into CoreMedia Content Cloud?

Oliver_Heyden_Photo-2 Colorized_4

Oliver Heyden

20230201_Blog_1200x627

Why enterprise businesses should consider alternatives to open source solutions

A few weeks ago, we made our predictions for the future of the software industry in 2023. One of those predictions was that open source technology will become increasingly more popular.

Open source solutions may seem like any easy solution for any business. When it comes to enterprise-level businesses, however, there are some important considerations and challenges that need to be taken into account, which can make open source solutions a poor fit.

Profile picture of Sera

Sera Filiz

NRF 2023

Our takeaways from NRF 2023: the future of technology in retail

Last week, we attended one of the most anticipated trade shows in the retail industry, hosted by The National Retail Federation (NRF) at the Jacob K. Javits Convention Center in New York City. NRF 2023 featured a large number of sessions, speakers, and networking opportunities, to discuss the latest trends in the retail industry across a variety of topics, focusing on digital transformation and the omnichannel customer experience. Here are our key takeaways: 

Uli Heidler_retu_sRGB

Ulrike Heidler

20230118_Blog_1200x627

Elevating your marketing strategy with a cloud-based CMS

Incorporating a cloud-based content management system (CMS) is an exciting way to elevate marketing strategy in the digital age. A cloud-based CMS is a powerful technology that allows businesses to easily create, manage, and publish content quickly and efficiently. Marketers are now able to access and use their CMS in real-time from anywhere, an asset to marketing teams that need to be able to access their content on the go or when away from a traditional office setting, particularly valuable in this new era of remote work. 

Profile picture of Sera

Sera Filiz

AI changing DX

How AI is changing the digital experience

Last week, we made four predictions for the future of software in 2023. Today, we’ll take a closer look at our first prediction – increased artificial intelligence (AI) automation. Emerging generative AI services will certainly dominate the landscape of digital experience throughout 2023 and beyond. With AI being used to develop better, more personalized recommendations and to automate simple tasks, the possibilities for a new standard in customer experience are endless. 

Profile picture of Sera

Sera Filiz

20230104_Blog

4 Predictions for the future of software in 2023

As technology continues to evolve, so too does software. From cloud computing to AI-driven automation, new technologies are revolutionizing the way businesses operate. Today, we’ll take a look at four predictions for the future of software in 2023 and explore how they could potentially change the way we do business in the year ahead and beyond. 

Profile picture of Sera

Sera Filiz

Why sustainable software matters more than you realize-6

How to sustainably optimize your company's tech stack

With so many companies looking to reduce their environmental impact through sustainable practices, it is important to understand how to optimize your company’s tech stack for sustainability. In this blog post, we will discuss the best ways to ensure that your company’s tech stack is as sustainable as possible, from making more efficient use of existing technologies and resources to using green and renewable energy sources.

Profile picture of Sera

Sera Filiz

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
white male glasses alexander cordesmeyer white female brown hair elena bertaiola
Explore and learn with our resources
woman meditating content karma square
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
Explore
Real time personalisation lion circle badge square 2
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
Explore
2024_New Portfolio Landing Pages_Illustrations_Cloud Contact Center_Level 2_850x850
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
Explore
woman online phone retail shopping square 2
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
Explore

How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Illustrative graphic of a superhero, t-rex, fish, lion and a crocodile
Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

Connect with an expert
Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

Connect with an expert