The last couple of years have been hard on all brands. But it’s been especially hard on companies that sell to athletes and casual sports fans. Brands that mostly sell via department stores, big-box stores, and other retail channels are facing new challenges and rivals.
When the pandemic hit last year, consumer shopping trends drastically shifted. Pre-pandemic businesses were already moving to digital platforms, but the pandemic was a true forcing function. When the world shut down in March 2020, we were told it would only be a 3-week quarantine, which I, like many others, naively believed.
In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.
The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic experiences at scale. In this second post, I want to dive deeper into the technology behind it.
Here at CoreMedia, we’re proud of our product, our employees and - most of all - our clients. We believe that we have a truly unique set of technologies that allow our clients to differentiate and become global leaders in their respective markets.
Thanks to the sweeping success of the Internet and its rapid technical development, virtual travel around the globe is now only a few mouse clicks or screen touches away. We communicate in real time with people from the farthest corners of the globe on a daily basis and are constantly expanding our horizons both scientifically and personally.
Today, a brand’s value is more than just an image or reputation, it’s a sum of experiences and interactions that happen each and every second all around the globe. And for many companies, their brand is already their most valuable asset.
What is Automated Tag-Driven Experience Management? What is it good for?
In a nutshell, it’s about the power of metadata tagging and enabling smart, personalized customer experiences to drive customer satisfaction and loyalty. But what does this mean, exactly? We will explore this in detail by presenting several out-of-the-box and custom use cases that leverage CoreMedia Content Cloud.
Over the past year, the world threw us a curveball. What we once saw as normal shifted drastically, from social distancing to more and more employers allowing their staff to work from home. When the pandemic first hit last year, we went into a state of shock that resulted in the world basically shutting down. No cars in the streets, everybody was mandated to stay home, and there was talk about sending the National Guard to certain cities.
Personalization is a powerful tool to help your customers to find their relevant content quickly and efficiently. But what is the relevant content? This conclusion is often drawn by contextual and historic data of the customer.
