Business people walking from the job in busy city street.

CoreMedia Blog

Read the latest blogs by our talents, friends, and industry leaders.

Man lifting big Wheel

Playing to Win with Direct-to-Consumer Marketing Strategies

The last couple of years have been hard on all brands. But it’s been especially hard on companies that sell to athletes and casual sports fans. Brands that mostly sell via department stores, big-box stores, and other retail channels are facing new challenges and rivals.

Uwe Fricke profile picture

Uwe Fricke

Shopping Retail

Consumer Shopping Trends Inspired by the Pandemic

When the pandemic hit last year, consumer shopping trends drastically shifted. Pre-pandemic businesses were already moving to digital platforms, but the pandemic was a true forcing function. When the world shut down in March 2020, we were told it would only be a 3-week quarantine, which I, like many others, naively believed.

Icon Tag ECommerce CX
Rita_Das_sRGB_retu

Rita Das

Conversion Rate

Achieving Measurable Business Results for Your Brand

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

Icon Tag CX Brand Marketing
Sören Stamer, CEO Picture

Sören Stamer

IPad Hand

Why Your Brand Needs Best-of-Breed Marketing Tech

The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic experiences at scale. In this second post, I want to dive deeper into the technology behind it.

Icon Tag ECommerce Brand UX DXP CX
Sören Stamer, CEO Picture

Sören Stamer

Experience Lights Time

What Do Iconic Experiences Require?

Here at CoreMedia, we’re proud of our product, our employees and - most of all - our clients. We believe that we have a truly unique set of technologies that allow our clients to differentiate and become global leaders in their respective markets.

Icon Tag ECommerce Brand CX DXP
Sören Stamer, CEO Picture

Sören Stamer

International Commerce

Internationalization in eCommerce

Thanks to the sweeping success of the Internet and its rapid technical development, virtual travel around the globe is now only a few mouse clicks or screen touches away. We communicate in real time with people from the farthest corners of the globe on a daily basis and are constantly expanding our horizons both scientifically and personally.

Icon Tag ECommerce CMS DXP
Jorgo Tsouknidis profile picture

Georgius Tsouknidis

Next Step

Why Your Brand Deserves the Best, and Then Some

Today, a brand’s value is more than just an image or reputation, it’s a sum of experiences and interactions that happen each and every second all around the globe. And for many companies, their brand is already their most valuable asset.

Icon Tag ECommerce UX CX DXP
Sören Stamer, CEO Picture

Sören Stamer

Woman thinking

How Can Automated Tag-Driven Experience Management Help Me?

What is Automated Tag-Driven Experience Management? What is it good for?

In a nutshell, it’s about the power of metadata tagging and enabling smart, personalized customer experiences to drive customer satisfaction and loyalty. But what does this mean, exactly? We will explore this in detail by presenting several out-of-the-box and custom use cases that leverage CoreMedia Content Cloud.

Oliver Heyden profile picture

Oliver Heyden

Crystal Ball

The Next New Normal

Over the past year, the world threw us a curveball. What we once saw as normal shifted drastically, from social distancing to more and more employers allowing their staff to work from home. When the pandemic first hit last year, we went into a state of shock that resulted in the world basically shutting down. No cars in the streets, everybody was mandated to stay home, and there was talk about sending the National Guard to certain cities.

Icon Tag Culture UX DXP
Rita_Das_sRGB_retu

Rita Das

Breaking Chains

Breaking the Chains of Personalization

Personalization is a powerful tool to help your customers to find their relevant content quickly and efficiently. But what is the relevant content? This conclusion is often drawn by contextual and historic data of the customer.

Icon Tag
Uli Heidler profile picture

Ulrike Heidler

Take the Next Step with CoreMedia Content Cloud!

We'd love to get a dialogue going. Contact our experts and we'll schedule a demo.