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CoreMedia Blog

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Introducing: The RAISE Alliance

With the introduction of chatbots like OpenAI's ChatGPT, artificial intelligence (AI) has already ingrained itself in our daily lives and will only continue to expand. This also unveiled new opportunities for brands to engage with their customers. With this advancement comes responsibility, and it's up to organizations to ensure AI is used in a way that is advantageous to society.

That's why we're excited to introduce you to the RAISE Alliance. RAISE stands for Responsible AI Stewardship and Education, and is an independent initiative dedicated to the goal of advancing AI use that is ethical, open, and inclusive.

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Barbara Eigner

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Revolutionizing marketing workflows: The impact of AI tools like ChatGPT

Artificial intelligence (AI) is currently revolutionizing the way marketing teams approach their editorial workflows — and we’re watching it unfold in real-time! Powerful tools, like OpenAI’s ChatGPT, are making it possible for marketers to generate high-quality content more efficiently than ever previously seen.

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Barbara Eigner

Composable Commerce (1)

Composable commerce: What it is and why it matters

Composable commerce is an oft-used term that has gained significant traction in the e-commerce industry in recent years. It is seen as the next evolution of the traditional monolithic e-commerce platform model, which has dominated the industry for over a decade. The term "composable commerce" refers to a new approach that enables businesses to leverage a flexible set of services, applications, and microservices that can be easily combined, configured, and reconfigured as needed to meet their specific business requirements.

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Sera Filiz

5 Easy Tips

5 Tips and Tricks for CoreMedia Studio Users

Starting to use new software always has its learning curve. Especially powerful UIs, like the CoreMedia Studio, have a lot of features and functions, and it’s always a good idea to remind ourselves of these few essential tools to make the most of software, while being as efficient as possible. Here are five tips and tricks essential to enhancing your CoreMedia Studio experience.

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Ulrike Heidler

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Top trends in digital experience and content creation in 2023

Digital experience and content creation are constantly evolving. To stay ahead of the curve, businesses must keep up with the latest trends and technologies. In 2023, here are five key trends to watch out for, in order to create engaging and personalized customer experiences.

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Sera Filiz

Why sustainable software matters more than you realize-7 (1)

Software security trends: the importance of security protocols in a changing digital landscape

At the start of the year, we made our predictions for what are sure to be the biggest topics in the software industry — in 2023 and beyond. Our fourth (and final) prediction was that improved security protocols will only continue to gain importance, to meet the rapidly increasing number of sophisticated cyberattacks performed by highly skilled hackers.

Organizations must take security seriously to protect their sensitive data, in order to avoid disrupting business operations or hindering the user experience. The prevalence of cyberattacks is expected to continue to rise, with Gartner predicting that by 2025, at least 45% of all organizations worldwide will have experienced cyberattacks on their tech stack, up 300% from 2021.

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AI
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Sera Filiz

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Cracking the code: how conversational AI is hacking human behavior

Last week, we got a glimpse into our future: AI armed with emotions. Imagine the most convincing traveling salesman, the most charming person, the best listener, the most seductive flirt, the most cunning tactician, and the most intimidating bully — and now imagine them all in one. That is what conversational AI might bring to the table. Are we ready for it? 

Tags:

AI
Sören Stamer, CEO

Sören Stamer

Utilizing AI

Utilizing AI to meet the demand for personalized content and content optimization

Soon after OpenAI released ChatGPT to the public, the hype began. It seemed like everyone was talking about AI, particularly in the realm of natural language understanding and generation, and its possibility to revolutionize the marketing world.

However, alongside its many fascinating possibilities, people have questioned its real-life value for businesses. Is ChatGPT really as good and revolutionary as it seems to be? Or are some key features still missing?

And this is where CoreMedia’s Partner wonki comes into play. wonki specializes in providing content services based on GPT-3 that is here to solve the “content crisis” – the massive need from businesses to create content and content variations to fulfill the demands of their individual audiences.

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Oliver Heyden

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Leveraging ChatGPT to drive impact with CoreMedia Content Cloud

A few months ago, OpenAI released ChatGPT to the public. The hugely popular chatbot is based on GPT-3, a combination of various deep learning language models. Since then, the topic of AI continues to steadily gain attention.

The big question is: why are AI-powered services like ChatGPT relevant for businesses using a digital experience platform, such as CoreMedia Content Cloud? What provides the tangible business value next to all the general hype about this fascinating technology? And how does it all fit into CoreMedia Content Cloud?

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Oliver Heyden

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Why enterprise businesses should consider alternatives to open source solutions

A few weeks ago, we made our predictions for the future of the software industry in 2023. One of those predictions was that open source technology will become increasingly more popular.

Open source solutions may seem like any easy solution for any business. When it comes to enterprise-level businesses, however, there are some important considerations and challenges that need to be taken into account, which can make open source solutions a poor fit.

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Sera Filiz

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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