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CoreMedia Blog

Customer profiles: How to build and use them for smarter personalization

Customer profiles: How to build and use them for smarter personalization

Why do some brand interactions feel effortless, like they were made just for you, while others fall flat? The answer often lies in how well a...
Mariana Gaspar

Mariana Gaspar

CoreMedia now

29 years of CoreMedia: A story of curiosity, code and (a little) chaos

From a tiny corner office with green floors and controversial furniture to powering digital experiences for the world’s leading brands.
Mariana Gaspar

Mariana Gaspar

Enhancing digital experiences with location-based personalization

Enhancing digital experiences with location-based personalization

People are tired of one-size-fits-all marketing. These days, they expect brands to know them and to understand what they like, need and care about.
Sebastian Buettner profile

Sebastian Büttner

CoreMedia Girls Day 2025 Feature

Empowering the next generation of women in tech: Celebrating Girls' Day at CoreMedia

Our Hamburg office was buzzing with energy because it was Girls' Day today! This nationwide event gives teenage girls the chance to discover...
white female barbara eigner

Barbara Eigner

The hidden costs of cloud dependence_Why your CMS hosting choice matters

The hidden costs of cloud dependence: Why your CMS hosting choice matters

Moving everything to the cloud has been advertised as a no-brainer for years. Many organizations have defaulted to hyperscalers, U.S. cloud...
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Sören Stamer

What is a Composable DXP and why do you need one

What is a Composable DXP and why do you need one?

Customers expect fast, personalized experiences wherever they interact with your brand. But outdated technology can slow you down, making it...
Mariana Gaspar

Mariana Gaspar

Roles have changed: AI is prompting us now

Roles have changed: AI is prompting us now

We’ve always romanticized creativity as a uniquely human gift. But let’s be honest, are you so sure that’s still true? A profound shift is...
Soeren Stamer ceo white male glasses

Sören Stamer

Customer centric businesses thrive

Customer-centric businesses thrive — Here’s how you can too

What sets thriving businesses apart? It’s not just great products or services, it’s how they make their customers feel. Discover why customer...
Mariana Gaspar

Mariana Gaspar

Human touch in CX

Why balancing AI and human interaction in customer experience matters more than ever

Customer experience is no longer just a bonus — it’s the front line in the battle for brand loyalty. Digital tools like chatbots and self-service...
Mariana Gaspar

Mariana Gaspar

Large Language Models

Demystifying Large Language Models (LLMs): A guide to their impact on Content Management and Digital Marketing

Large Language Models (LLMs) are making waves in the worlds of content management and digital marketing. But what exactly do they bring to the...
Mariana Gaspar

Mariana Gaspar

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Personalized Experiences

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Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.

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