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CoreMedia Blog

Read the latest blogs by our talents, friends, and industry leaders.

Crystal Ball

The Next New Normal

Over the past year, the world threw us a curveball. What we once saw as normal shifted drastically, from social distancing to more and more employers allowing their staff to work from home. When the pandemic first hit last year, we went into a state of shock that resulted in the world basically shutting down. No cars in the streets, everybody was mandated to stay home, and there was talk about sending the National Guard to certain cities.

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Rita Das

Breaking Chains

Breaking the Chains of Personalization

Personalization is a powerful tool to help your customers to find their relevant content quickly and efficiently. But what is the relevant content? This conclusion is often drawn by contextual and historic data of the customer.

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Ulrike Heidler

What's your story

9 Storytelling Tips That Will Supercharge Your Video Content

Creating video content is an excellent way of engaging customers and standing out from the crowd. But when making videos, they need to do more than just talk about products or follow video marketing trends. They need to tell a story. Doing this can make the difference between creating an engaging video and one that is simply ignored.

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Victorio Duran III

Curtains Stage

What's New in CoreMedia Content Cloud, v10.2107.1

It's that time again. As you know, CoreMedia is committed to the principle of continuous innovation. CoreMedia Content Cloud is enhanced by a series of Agile Enhancement Packs (AEP), which provide additional functionality to the major product release.

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Doug Heise

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How Luxury Brands Can Connect with Their Next Generation of Shoppers

While luxury sales are increasing at an annual rate of 8.5%, sustaining this growth will depend on attracting and retaining a new generation of customers. Here we examine why younger generations are key to the future of luxury brands and what techniques will grab – and keep – their attention.

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Mimi Moore

Red Dress

3 Ways Luxury Retailers Can Win at Customer Experience

When you think of luxury, what comes to mind? A luxury car like a Ferrari or Lamborghini? Flying first class to Bora Bora? Or maybe it’s finally getting your hands on that Vitamix you’ve been eyeing since last Christmas.

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Rita Das

Women with shopping bags

How to Develop a Strong Content Strategy For Your eCommerce Store

A strong content strategy is essential for any successful eCommerce store. Content quality is a major factor when it comes to Google’s ranking algorithm, so without it there’s little chance your potential customers will ever find you. Assuming they do, useful content is your means of winning a sale, by answering any questions a user wants to know and enabling them to buy with confidence.

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Elea Andrea Almazora

Man Trompet

What's New in CoreMedia Content Cloud, v10.2104.1

At CoreMedia, we know that our customers can’t stand still in the face of constantly shifting requirements and increasing competitive challenges. Brands are under constant pressure to improve their operational efficiency and deliver increasingly innovative customer experiences. With that in mind, we are committed to delivering regular feature updates to help you stay ahead of the market.

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Doug Heise

People Celebrating

On Our 25th Anniversary, CoreMedia Has a Lot to Celebrate

When a company reaches a milestone like its 25th anniversary, there is good reason to celebrate. After all, many technology companies established 25 years ago no longer exist. Consider the question answering service Ask Jeeves and the social media platform MySpace, both of which were also founded in 1996. As CoreMedia celebrates this important anniversary on April 19, 2021, we are proud of our ability to evolve and our continued success after a quarter century.

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Mimi Moore

Challenge

Three Ways the Pandemic Inspired Better CX

I don’t know about you, but I never thought I would live through a global pandemic. I’ve read about them in history books, but I always thought, “not me!” When Covid-19 hit last year, the world was in a state of fear. People were contracting the virus around the globe and taking precautionary measures like never before. The pandemic affected everything, from personal health to how we socialize, from large retailers to mom and pop shops. Businesses had to adapt while adhering to the new safety mandates.

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Rita Das

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