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CoreMedia Blog

Read the latest blogs by our talents, friends, and industry leaders.

OMR 2022

CoreMedia Joins Online Marketing Rockstars (OMR22) Event in Hamburg

CoreMedia CEO and co-founder Sören Stamer shared his wisdom on creating iconic digital experiences with marketers and merchandisers at the Online Marketing Rockstars (OMR) festival in Hamburg on May 17.

Mimi Moore profile picture

Mimi Moore

Book Landscape

The Role of Product-Aligned Storytelling in DTC Marketing

As I discussed in my last post, Direct-to-Consumer (DTC) sales and marketing strategies are transforming the way that consumer brands interact with their retailers and customers. This is particularly true for direct-to-consumer brands such as Nike, Under Armour, Puma, Lululemon, Peloton, and more. Last time I gave an overview of the trends transforming the industry and highlighted a few tactics that sporting goods brands could pursue to ensure their direct-to-consumer future without alienating their traditional retailers.

Icon Tag Marketing Brand DXP
Uwe Fricke profile picture

Uwe Fricke

Graph AB Testing

Getting Started with A/B Split Testing

or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and “Increasing conversion rates”. This term is used so often and means so many things to so many people that it’s hard to find a beginner’s view on the topic. My esteemed colleague Sigrid already talked about split testing and how easy it is to start these experiments with CoreMedia Content Cloud in her well-read blog post “Stop Watching the Crystal Ball”.

Shopping Experience Virtual

How to Elevate Your Digital Business in a World of Flux

Is it just me or is there a new buzzword every year? I remember when AI (Artificial Intelligence) and ML (Machine Learning) were the “it” buzzwords of the time. Fast forward to 2022, the new buzzwords seem to be Metaverse and Blockchain. If this has taught us anything, it’s that our world is in a constant state of flux.

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Rita Das

Winter Sun Forrest

A Holiday Peek at CoreMedia Content Cloud v11.2110.1

As we approach the end the year and the holiday season, everyone here at CoreMedia is excited about our new gift - the first release of CoreMedia ContentCloud version 11. The first distribution this new release (v11.2110.1) will be out any day now and we can't wait to tell you about all of the great new features and enhancements. 

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Doug Heise

Loading 2022

Flux and Flow - Thoughts on 2022 for Marketers

As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.

Icon Tag CX Marketing Brand DXP
Man lifting big Wheel

Playing to Win with Direct-to-Consumer Marketing Strategies

The last couple of years have been hard on all brands. But it’s been especially hard on companies that sell to athletes and casual sports fans. Brands that mostly sell via department stores, big-box stores, and other retail channels are facing new challenges and rivals.

Uwe Fricke profile picture

Uwe Fricke

Shopping Retail

Consumer Shopping Trends Inspired by the Pandemic

When the pandemic hit last year, consumer shopping trends drastically shifted. Pre-pandemic businesses were already moving to digital platforms, but the pandemic was a true forcing function. When the world shut down in March 2020, we were told it would only be a 3-week quarantine, which I, like many others, naively believed.

Icon Tag ECommerce CX
Rita_Das_sRGB_retu

Rita Das

Conversion Rate

Achieving Measurable Business Results for Your Brand

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

Icon Tag CX Brand Marketing
Sören Stamer, CEO Picture

Sören Stamer

IPad Hand

Why Your Brand Needs Best-of-Breed Marketing Tech

The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic experiences at scale. In this second post, I want to dive deeper into the technology behind it.

Icon Tag ECommerce Brand UX DXP CX
Sören Stamer, CEO Picture

Sören Stamer

Take the Next Step with CoreMedia Content Cloud!

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