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CoreMedia Blog

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Is your brand advertising (the right way) on your main website? Why not?

As a consumer, I have become increasingly disillusioned with the entire concept of advertising. I've reached a point where I avoid using services if I can't circumvent receiving ads without enormous expense. It's a fascinating phenomenon because it wasn't that long ago that I loved ads. We all used to love ads, right? A small part of me yearns for that time of my youth, before the curtain had been lifted, where I saw commercials as another art form or creative expression. Now, I avoid them like the plague. Install the latest Adblock+ or uBlock Origin extension. How did it come to this?

chris reed

Chris Reed

Mastering the digital chessboard

Mastering the digital chessboard: Combining data, content, and omnichannel engagement for the best customer experience

Imagine digital marketing as a game of chess. Each piece on the board plays a crucial role in providing the best experience for your customers. Elements like content, data and omnichannel engagement — when strategically aligned — create a winning game plan that drives business success. In this article, we’ll explore how mastering the digital chessboard involves a seamless integration of compelling content, actionable data, and seamless omnichannel engagement.

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Revolutionizing Customer Engagement: Striking the balance between AI and Human Connection

The buzz is real. Artificial intelligence (AI) and omnichannel engagement are transforming the way businesses interact with customers. Yet, amidst these technological advancements, the human touch remains essential to creating exceptional and complete customer experiences. Sören Stamer, Founder & CEO CoreMedia, passionately explored this subject in his keynote speech at CoreMedia Connect 2024, so here’s a quick recap.

CoreMedia Connect and Partner Engage 2024

Event recap: Exploring AI, Omnichannel Engagement and the Human Touch at Connect and Partner Engage 2024

Last week, the world of content management and marketing automation converged once again at Connect and Partner Engage 2024, on May 28th and 29th, in Hamburg, for two days filled with insights, networking, and innovation. Industry leaders and experts gathered to discuss the latest trends, strategies, and technologies driving seamless customer experiences. Let’s take a closer look at the highlights of this exciting event! 

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Barbara Eigner

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Girls' Day at CoreMedia

Today we had an easy job and let the girls that visited us for Girls Day write how they experienced their time at CoreMedia! Follow along as they explore the world of tech innovations in our office and find out what it's like to work in tech for one day.

white female barbara eigner

Barbara Eigner

Guided selling and the human touch

Guided Selling: Elevating the customer experience with AI and a human touch

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only alleviates decision fatigue but also prioritizes customer needs, offering a personalized and human-centric sales experience by leveraging artificial intelligence (AI) and machine learning tools.

Mariana Gaspar

Mariana Gaspar

Blog - Commerce layer

Integrating CoreMedia Content Cloud with Commerce Layer: A simple process

With the Italian e-commerce vendor Commerce Layer disrupting the market, CoreMedia saw a great opportunity to test the CoreMedia Commerce Hub integration pattern with it. In this article, we want to demonstrate how easily the integration of a CoreMedia Commerce Hub Adapter for Commerce Layer can be created. The focus is on the developer experience.

Ferdinand Ragi

Ferdinand Ragi

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Overcoming today’s digital commerce challenges: 5 pillars for success

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience across channels and expecting personalized interactions. All while requesting high-quality and quick support. For businesses, this is a challenge to handle, and it involves managing multiple touchpoints and delivering exceptional human support, without sacrificing efficiency.

Mariana Gaspar

Mariana Gaspar

Article_CoreMedia Experience Platform

Introducing the enhanced CoreMedia Experience Platform: A new era begins

Meet the enhanced CoreMedia Experience Platform, where our Content Cloud capabilities expand to seamlessly incorporate a robust suite of Engagement Cloud solutions. We’ve added real-time personalization, optimization, contact center and many more capabilities to our platform, offering more ways to engage with your customers than any other DXP.

white female barbara eigner

Barbara Eigner

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Personalization and trust: How to succeed in a cookieless world

Businesses are navigating the cookieless era, addressing reduced tracking and privacy concerns. Discover how zero and first-party data strategies can unlock new possibilities, personalized experiences and trust-building. Adapt, stand out and thrive in the new landscape with CoreMedia's solutions. 

Mariana Gaspar

Mariana Gaspar

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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