We can help you identify the leads most likely to become customers. We assign numerical scores to user behavior — how someone interacts with your brand across channels — to help you focus on the leads that matter most. This includes events like visiting a service page, having a certain value in the shopping basket or submitting a survey. These signals, captured by the CoreMedia Experience Platform, give you a clearer picture of which visitors are most engaged.
Why Lead Scoring works
Lead scoring truly matters and is a powerful way to understand your audience. It helps you prioritize your efforts, optimize your campaigns, and ultimately drive better results for your business.
- Spot high-quality leads: Even without a perfect understanding of your ideal customer profile, lead scoring can reveal which leads are showing genuine interest in your product or service, boosting your close rates.
- Get valuable insights: Lead scores tell you how far a lead is in their journey and in the sales process. This data allows you to understand what motivates your customers and what their needs are.
- Nurture your customers: When you combine lead scoring with well-timed follow-ups or customized content, your sales process becomes more efficient, driving revenue growth and customer acquisition.
How Lead Scoring can be tailored for different verticals
The CoreMedia Experience Platform is flexible enough to support lead scoring makes its lead scoring across a diverse range of industries:
- Retail: Understanding your customer intent in real time is crucial. Lead scoring can identify shoppers who are frequently browsing product pages, adding items to carts, or engaging via a chatbot. This helps retailers to trigger personalized recommendations, discounts, or even direct outreach for high-value potential customers, increasing sales and reducing cart abandonment.
- Financial services: For banks and other financial institutions, lead scoring helps identify individuals researching and engaging with specific products, like mortgages and investment accounts. This enables financial advisors to offer timely, relevant advice and build relationships with prospective clients.
- Manufacturing: In the B2B manufacturing sector, sales cycles tend to be long and complex. Lead scoring tracks engagement with technical specifications, white papers, demo requests and product configurators using events as part of the CoreMedia Experience Platform. This helps to identify key decision-makers, providing them with relevant information and shortening the sales cycle.
- Healthcare: Healthcare providers and pharmaceutical companies can identify visitors and patients who are interested in specific treatments, clinical trials or services. Understanding their engagement patterns enables to provide targeted information and schedule consultations via a click-to-call, improving patient acquisition and retention.
By assigning lead score numbers for different actions or events in our workflow automation tool, you will have a good indication of their likelihood of becoming customers. You can make the workflows as complex or as simple as you like, because you define the rules that fit your business.
Examples of lead scoring values
- Registered for webinar = 12 points
- Downloaded a whitepaper or PDF = 2 points
- Visited a pricing page = 5 points
- Added product to the basket = 15 points
- Fills in a survey = 5 points
- Looked at the case studies page = 5 points
- Started a live chat = 11 points
- Clicked on a campaign = 8 points
The lead scoring capabilities of the CoreMedia Experience Platform empower your business with a data-driven approach to sales and marketing.
Understanding who your most valuable leads are and what they are interested in enables you to unlock new levels of efficiency and personalization, and ultimately achieve significant business growth.
