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5 More Tips and Tricks

5 More Tips and Tricks for CoreMedia Studio Users

Many readers enjoyed our previous post, “5 More Tips and Tricks for CoreMedia Studio Users”. Here are five additional tips, tricks, and shortcuts!

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The power of flexibility: why your enterprise needs a flexible CMS

With consumers' preferences shifting like the wind and new technologies emerging by the minute, large enterprise businesses find themselves in a perpetual battle to stay relevant and connect with their audience effectively. In this high-stakes game, the flexibility of your Content Management System (CMS) emerges as the critical tool that can make or break a brand's online presence. Today, we delve into why flexibility is the linchpin for large enterprise businesses aiming to establish a strong digital foothold. 

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20 years Government Site Builder

Celebrating 20 years of excellence with the Government Site Builder

With immense pride and gratitude, we commemorate the 20th anniversary of the Government Site Builder (GSB) project. On September 30, 2003, our partner, Materna, unveiled the inaugural GSB version, built upon CoreMedia’s robust content management system (CMS). This milestone provides us with an opportunity to reflect on the remarkable journey that has profoundly shaped the landscape of digital government services.

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Simplifying scalability: CoreMedia's CMS excellence

In digital marketing, agility and responsiveness reign supreme. The role of a scalable content management system (CMS), one that meets your needs as a global brand, is critical. CoreMedia has found a unique place in this field, by getting content to market faster than ever, using an advanced approach to content management that's both adaptable and scalable. Supported by renowned partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver scalable content solutions that set the bar high. 

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EcoVadis Gold

CoreMedia earns gold for commitment to sustainability

Sustainability, diversity, equity and inclusion matter. We live and breathe these values every day at CoreMedia. That's why we're so pleased to share that we recently received a gold medal from EcoVadis, placing us amongst the top 5% of companies dedicated to improving corporate social responsibility (CSR) efforts globally.

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Revolutionizing events: diving into the CoreMedia Event Hub as a service

As technology continues to evolve, CoreMedia continues to stand as a pioneer in content management solutions. Since its inception back in 1996, CoreMedia has witnessed remarkable transformations, and with it, has evolved to meet the dynamic demands of the industry.   

One of the foundational elements ingrained in the CoreMedia DNA right from the start is its event-driven architecture. This intrinsic approach, driven by events, has proven to be a game-changer over the years, elevating CoreMedia's offerings to unparalleled heights of system stability and performance. 

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Philip Hemptenmacher

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AI Thermometer: A quarterly check-in on generative AI

Welcome to the inaugural edition of our quarterly series, the AI Thermometer, where we take a closer look at the advances in generative AI and its implications for enterprise-level companies, marketing teams, and content creators. In this dynamic era of rapid technological updates, AI has emerged as a game-changer, promising to revolutionize content creation and streamline marketing efforts — but it's not without its faults. How accurate are some of the claims that have been made? Let's take an AI temperature check and delve into the latest developments to see how AI is shaping the future of enterprise-scale content creation. 

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5 Recommendations for CoreMedia Studio Add-Ons

Are you looking for an integration with an external Digital Asset Manager, a connector to a 3rd-party SEO optimization service, or simply for an extension of the out-of-the-box CoreMedia Content Cloud functionality? Or would you like to explore what’s possible? The CoreMedia Marketplace is the right place to look for you!

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Ulrike Heidler

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Unveiling Innovation and Empowering Collaboration: A Recap of CoreMedia Connect and Partner Engage 2023

Last month in Hamburg, the atmosphere was buzzing with excitement as CoreMedia Connect and Partner Engage 2023 took center stage. These two events brought together industry leaders, tech enthusiasts, and valuable partners for two days of knowledge sharing, collaboration, and innovation in the realm of digital experience and content management. From captivating presentations to insightful discussions, the events provided a platform to explore emerging trends and unveil groundbreaking solutions. Here's a recap of the highlights:

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Barbara Eigner

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Integrating Salesforce PWA Kit for composable storefronts: Breaking it down

CoreMedia, a leading digital experience platform provider, has a strong track record of integrating various frontend technologies and frameworks for renowned brands worldwide. As a long-standing Salesforce Accelerate Build Partner, CoreMedia has successfully implemented multiple projects for global clients using the prefabricated Salesforce Commerce Cloud integration, supporting both SFRA and SiteGenesis headful frontend solutions.

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Philip Hemptenmacher

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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