CoreMedia Blog

Personalization is a powerful tool to help your customers to find their relevant content quickly and efficiently. But what is the relevant content? This conclusion is often drawn by contextual and historic data of the customer.

It's that time again. As you know, CoreMedia is committed to the principle of continuous innovation. CoreMedia Content Cloud is enhanced by a series of Agile Enhancement Packs (AEP), which provide additional functionality to the major product release.

While luxury sales are increasing at an annual rate of 8.5%, sustaining this growth will depend on attracting and retaining a new generation of customers. Here we examine why younger generations are key to the future of luxury brands and what techniques will grab – and keep – their attention.

When you think of luxury, what comes to mind? A luxury car like a Ferrari or Lamborghini? Flying first class to Bora Bora? Or maybe it’s finally getting your hands on that Vitamix you’ve been eyeing since last Christmas.

A strong content strategy is essential for any successful eCommerce store. Content quality is a major factor when it comes to Google’s ranking algorithm, so without it there’s little chance your potential customers will ever find you. Assuming they do, useful content is your means of winning a sale, by answering any questions a user wants to know and enabling them to buy with confidence.

At CoreMedia, we know that our customers can’t stand still in the face of constantly shifting requirements and increasing competitive challenges. Brands are under constant pressure to improve their operational efficiency and deliver increasingly innovative customer experiences. With that in mind, we are committed to delivering regular feature updates to help you stay ahead of the market.

I don’t know about you, but I never thought I would live through a global pandemic. I’ve read about them in history books, but I always thought, “not me!” When Covid-19 hit last year, the world was in a state of fear. People were contracting the virus around the globe and taking precautionary measures like never before. The pandemic affected everything, from personal health to how we socialize, from large retailers to mom and pop shops. Businesses had to adapt while adhering to the new safety mandates.

Customer experience (CX) has taken on an increasingly important role in today’s digital commerce era. CoreMedia's VP Cloud Solutions, Uwe Fricke, provides insights into the current state of CX and branded content.

In my previous post “Does your Website Speak Multi-language?”, we discussed the concepts of multi-lingual websites and the hierarchies of locales, including the basic ideas of “country-first”, “language-first” and “grouped”. These hierarchies can influence the efficiency and ease of how your team manages your content. We also discussed synchronizations, translations and their differences and how you can decide upon a localization hierarchy by calculating how many synchronization and translation steps you require.

With an annual turnover of over 2,288 million euros (2019), HanseMerkur has more than 145 years of experience in private health insurance and is also one of Germany's largest travel insurers. This long-standing CoreMedia client offers its customers the entire range of life, casualty, property, accident and motor insurance.