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CoreMedia Blog

Spend Smart to Avoid the Replatforming Trap

Spend Smart to Avoid the Replatforming Trap

This is a time of unprecedented change and uncertainty. But that doesn’t mean you need to stop innovating. The key is to avoid the expensive trap of replatforming and focus on smart spend strategies for innovation instead.

Doug Heise, VP Marketing

Doug Heise

Going Headless

Going Headless: Understanding the Basics in CoreMedia Content Cloud

With the release of Content Cloud 10, CoreMedia now natively delivers content in a headless fashion via GraphQL. But what is GraphQL and how exactly is it used to fetch content from CoreMedia? This blog post explains everything you wanted to know but were afraid to ask. So, why headless?

Sascha Leyer

Sascha Leyer

Brands Communicate in Multiple Languages Simultaneously and Governments Must Do the Same to Save Lives

Brands Communicate in Multiple Languages Simultaneously and Governments Must Do the Same to Save Lives

Imagine you run a major country and a pandemic hits. You move quickly and assemble the right experts. They develop a detailed plan for responding and you get all government agencies aligned. Then it’s time to instruct and convince the public. You give a convincing and honest speech on prime time TV. Newspapers report it and your call to action is trending on social media. To make sure citizens can find all necessary information, you provide a comprehensive digital guide, an app and multiple websites.

Sören Stamer, CEO

Sören Stamer

CoreMedia Customers on the Front Lines

CoreMedia Customers on the Front Lines

The COVID-19 pandemic has transformed the global business landscape. Virtually overnight, nations around the world have closed shops and restaurants, curtailing every activity not considered “essential.”

And the impact on the world’s economy has been seismic. In the last few weeks alone, with millions of people around the world “sheltering in place,” more than 22 million American workers have filed for unemployment.

Doug Heise, VP Marketing

Doug Heise

The New COVID-19 Economy

The New COVID-19 Economy

The world is in a state of shock. COVID-19 spread as quickly as it started and doesn’t look like it’s slowing down anytime soon. Countries around the globe have instituted statewide (or even nationwide) quarantines and lockdowns, affecting every single industry – from healthcare to fitness to food.

Rita_Das_sRGB_retu

Rita Das

House upside dwon

How to Successfully “Flip” Your CMS

Switching from one software platform to another is an "adventure" for any company. But it’s a particularly challenging one for enterprise companies. It reminds me of those flipping houses shows where people invest in a rundown property with the goal of reselling it at a higher price.

Retail’s Radical Evolution

Retail’s Radical Evolution

When I was growing up, shopping meant going from store to store in search of the perfect pair of jeans or a new favorite dress. I always had a mission: I was looking for something specific. And even in grocery stores, I loved just strolling the aisles to see which food items looked good and what new products were available.

Rita_Das_sRGB_retu

Rita Das

What SAP Commerce Cloud Means for Hybris Customers

What SAP Commerce Cloud Means for Hybris Customers

The eCommerce market is evolving rapidly. SAP is keeping pace with the evolution to the cloud for eCommerce and digital customer experience solutions. By including the SAP C/4HANA modular Customer Experience Suite in the same cloud that includes SAP Commerce Cloud, SAP customers now have a complete technology platform to build custom, end-to-end omnichannel commerce experiences for their end customers. SAP Commerce Cloud is a comprehensive commerce solution that supports everything from back-office order management to advanced end user shopping experiences.

Model Fashion

The Secrets of IBM/HCL Fashion Customers

CoreMedia’s roots in the IBM WebSphere Commerce ecosystem are deep and well established. We first partnered with IBM and WebSphere Commerce (WCS) back in 2013. Our integration with the IBM WebSphere Commerce (now HCL Commerce v9) software platform launched the same year. We love the company and its platform!

Doug Heise, VP Marketing

Doug Heise

The Business of Transformation Interview Series: Mark Power, co-author of "Amazon for CMOs"

The Business of Transformation Interview Series: Mark Power, co-author of "Amazon for CMOs"

As someone who partners with organizations around the world, I’ve decided to take that opportunity to talk to today’s top leaders about their experience with business transformation: How they’ve transformed their organizations and how they see the business priorities in their industries changing in the future. This is the idea behind this interview series, “The Business of Transformation.”

Ben Mooney

Ben Mooney

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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