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Simplifying tech for an iconic brand with John Deere. 

How John Deere manages the complexity of a global brand with CoreMedia. 

  

B2B
30+

Countries

100

Distributors

5K

Dealers

JOHN DEERE agricultural machine in the field

When you think of John Deere, you think of commitment, integrity and innovation. 

For nearly 200 hundred years, the iconic US tractor brand has meant “whatever it takes to get the job done, the right way.” Our mission for their marketing and communications tech is no different. 

With brands and products across construction, landscaping, forestry, sports and even your lawn at home, John Deere is a lot more complicated than you might imagine. 

Doing this in over 30 countries, with thousands of dealers is already complicated. Add in customer marketing, plus internal communication across a massive network, all in different languages with different rules and regulations, and things could get truly messy. Luckily, this is where we can help. 

CoreMedia brings the John Deere web-estate into a single tech platform. 

Multiple customer sites, a global language package, multi-site workflows and content management tools are all included. It’s a tech Infrastructure that simplifies and streamlines the work for John Deere teams. 

Partner portals, dealer portals and intranets are also brought into the mix, strengthening communications and content sharing between head office, markets and dealers. 

The whole setup means John Deere can consolidate and manage a diverse set of brand, customer and internal sites with one technology platform, CoreMedia Content Cloud.   

JOHN DEERE desktop mobile site page screenshot

“Just like in the field, the most important thing for John Deere is getting the work done quickly, effectively and with quality."

Luke Godwin, Customer Success Manager, CoreMedia 

"Having a single tech to manage sites, data and content, quickly and cleanly across markets, languages and teams - it just works. It means accuracy, speed, efficiency and the freedom to innovate and create.”

Luke Godwin, Customer Success Manager, CoreMedia 
JOHN DEERE tractor

Streamlined web presence for customer, partner and internal sites. 

A smaller web-estate always means efficiency. For John Deere it means achieving much more for their business with fewer sites and a better tech infrastructure.   

Brand identity is managed with consistent quality across the whole estate, which is important with nearly 200 years of heritage to look after.  

Content publishing is significantly improved. Getting the right content to the right audience at the right time is fast and easy. Not just for customers, but across partners and internal teams too.  

Finally, because it’s super easy to create new localized sites using CoreMedia, we’re able to support the growth of the dealer network with new dealer sites, helping the John Deere network to grow. 

Using tech to stay ahead by better serving customers.

With a single CMS infrastructure in place right across John Deere, it’s now time to start exploring what CoreMedia Content Cloud can really do. John Deere marketing teams are exploring new ways to use the platform, creating personalized content for customers and implementing new content marketing and customer targeting strategies across the network using CoreMedia.   

 

JOHN DEERE tractor with plough in the field

Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

Multilingual Content Marketing

Be relevant everywhere.  

Localize content across your global web estate. Custom workflows manage your translations. Update and sync market locations automatically. Highlight regional differences to be sure your content hits the mark, wherever in the world it’s published.

Multilingual Content Marketing

Salesforce Integration 

Ready-to-go connections. 

Out-of-the-box connectors make it easy for developers to integrate your Salesforce tools. Import your segmentation and persona models. Connect product inventory and automate stock and price updates. Connect the buying journey with Salesforce Commerce.   

Salesforce Integrations

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Frictionless commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Let's get started
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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!
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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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