The freedom to create in financial services.

Truity Credit Union know the struggle well. Capturing the attention of customers in the financial services sector is not easy. Among the technical terms and regulations, it can be hard to get creative. 

Making content compliant is of course non-negotiable. But creating experiences that engage and convert customers is also a must do. With CoreMedia Content Cloud, Truity teams have the confidence to create compelling experiences that are consistent and compliant. 

Truity have dynamic device and content format previews to test their content across channel and campaign scenarios. Pre-defined content templates give them quick and easy content re-purposing for different formats. Content tagging lets editors target content to customers based on topics and themes. A built-in DAM tool centralizes new content and pulls together long forgotten and previously undiscovered assets. 

Content is fast to market and managed across digital channels with Content Cloud. Workflow and approvals make sure everything’s compliant, so teams are free to use the extra time to think creatively.  

Customers spend more time on the site engaging with content and in turn satisfaction rates are up, with feedback suggesting customers feel better educated and supported by Truity.