Building brighter futures.

Using the CoreMedia CMS increases donation income for a good cause.


increase in Donations


increase in Website Visits


increase in Closing Rate

SOS stock image children classroom learning square

SOS-Kinderdorf e.V. has been advocating for the needs and rights of children for almost 60 years. The focus of the work is on abandoned or neglected girls and boys as well as disadvantaged disadvantaged families. There are currently 45 SOS communities in Germany, including children's villages, family and counseling centers, and training centers.

Worldwide, the association finances 129 children's villages. Around 2,800 employees work for the organization, 130 of them at the headquarters in Munich. Donations are vital to the work of the association, and in order to attract donors and supporters, good and up-to-date information is very important.

High performance despite limited resources

SOS Children's Villages has had its own website since 1996, which the association has continuously expanded over time. In addition to the editorial work for the various projects and SOS communities, the area of donations, sponsorships and supporters was also expanded. Here, SOS Children's Villages offers various models tailored to the individual needs of potential supporters. As the site grew, so did the number of employees providing editorial support for the online presence.

When the organization considered relaunching the site in 2008, the following goals were central:

  • To attract new target groups for SOS sponsorships through an improved online presence.
  • To improve the processing of donations and sponsorships - To attract new groups of donors

To achieve these goals, the structure of the website was to be made more modern and emotional. In addition, SOS Children's Villages employees should be able to edit the web presence more easily.

"The donation market is a big challenge for us. It is becoming increasingly difficult these days to attract the attention of our supporters", says Thomas Laker, Communications Officer at SOS- Kinderdorf. "With a modern online presence, we also want to address younger people. We hope to attract new interested parties through a target group-oriented presentation. In addition, our concept for supporting members and sponsors is very complex, as we offer different variants to support our work. This starts with the option of a one-time payment and extends to various graduated donation amounts. We also wanted to map this with the new site."

For SOS Children's Villages, the technical implementation also had to be as cost-effective as possible.

SOS stock image children linking arms square
SOS desktop mobile site page screenshot

Relaunching the entire website as a dynamic presence

SOS Children's Village was supported in the project by Aperto, a digital communications agency. For the relaunch and implementation, Aperto called in their long-standing partner CoreMedia. "Aperto and CoreMedia are professional and efficient. They understood the requirements of our employees working on the website and also created an editorial team that actively supports us," says Thomas Laker.

For the relaunch, SOS Children's Villages fundamentally overhauled its entire web presence. On the one hand, this involved a new design orientation, but on the other hand, it also involved the technical implementation of the newly defined focal points. CoreMedia's Content Management System (CMS) played a pivotal role in this process, as it offers the possibility of preparing content individually and in a target-group-specific manner, making it available in a uniform layout if required, and enabling pages to be displayed on different mobile devices.

Today, in addition to the classic appearance of www.sos-kinderdorf.de, additional microsites and about 50 facility pages of the individual SOS communities run on the CMS in a uniform layout. The mobile website is also set up as an independent page in the CMS and can be accessed on all portable devices.

SOS Children's Villages can control the mobile presences individually depending on the end device and still manage them centrally via the content management system.

In addition to the conceptual design of the website, the web team also optimized the donation process. For example, the various payment service providers were integrated via suitable interfaces. This, too, was easy to implement with the system.

CoreMedia CMS makes it possible to create individual modules and use them again and again in different contexts. With the help of the workflow management, the editors of
of SOS Children's Villages are able to work together effectively in the system. In addition, it was extremely easy for the editors to familiarize themselves with the system. The employees responsible for editorial content received a two-day training course on the content management system and the new editorial system and were thus ready to start work.

The project began in September 2008, with the official relaunch following in March 2009. In its future work on the website, SOS Children's Villages will benefit from the fact that CoreMedia is constantly developing the system. This provides planning security and sufficient potential for future requirements within the association.

Twice as many website visitors and a 35 percent higher conversion rate

In the first six months, the editors at SOS Children's Villages were able to implement numerous activities based on the CoreMedia CMS. They wrote more than 2,000 news items and created over 7,000 detail pages, more than 1,100 report pages and over 17,000 images and other documents.

Due to the easy and target-oriented handling of the CMS system as well as the new attractive website, SOS Children's Villages was able to increase online donations by 25 percent - in the area of online generated sponsorships, the closing rate even increased by 35 percent. In addition, the SOS Children's Village website is becoming increasingly popular. The number of visits to the website increased by 51 percent.

"We are very satisfied with the implementation. The system runs reliably and without failures. Through the relaunch, we have managed to attract interested parties and donors from the new target groups and are pleased with the growing response," says Thomas Laker. "Of course, this spurs us on".

SOS stock image money hands child square

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
white male glasses alexander cordesmeyer white female brown hair elena bertaiola
Explore and learn with our resources
Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.


Book a demo laptop coremedia square

Book a demo with one of our system experts.

Page 1 2 of 2

How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Illustrative graphic of a superhero, t-rex, fish, lion and a crocodile

Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.


Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.


Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!


Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

Connect with an expert
Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

Connect with an expert