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Taming the complex world of global farming with Claas. 

Helping Claas harvest the right tools to simplify tech complexity.  

140

Countries

2.1K

Distributors

5K

Dealers

Harvester

Supplying the world with farm machinery is a complex business. 

With teams, distributors, and dealers spread across the world, managing digital content can also get complicated. Markets have different regulations, post-sale processes are elaborate, and with 140 countries to serve, we’ve got our work cut out for us.  

Our relationship with Claas is all about taming complexity by pulling together systems to make things simpler. From head office to dealers, distributors, suppliers, partners and of course let's not forget, customers, CoreMedia Content Cloud makes life easier for everyone.

Customer websites take full advantage of CoreMedia for experience design.

Partner Portals and Intranets also use CoreMedia to strengthen communications and content sharing between head office, suppliers and dealers. 

The CoreMedia DAM system centralizes storage of assets across markets, teams and business units. SAP integration also makes customer data easily accessible across the whole business, because what’s the point of data if you can’t get to it? 

The whole setup is a perfect bespoke configuration of CoreMedia Content Cloud, built by our implementation partner Arvato. 

  

Claas website
claas flags

With so many moving pieces, centralized tech for all content is a huge win. 

Having all the assets in one central DAM makes things easy to find and share across the whole organization. SAP integration does the same for customer data, making everything much easier to access, control and make use of across the business.   

And of course, there’s content publishing, the bread and butter of CoreMedia. Getting the right content out to the right place at the right time is fast and easy. Not just for customer websites, but across partner portals and intranets too. A lot of time is saved, and that’s only getting better as time goes on.  

Claas redefined what can be done with a B2B CMS. 

Now that all the tools are in place across the different moving parts of the Claas business, it’s time to start exploring what this tech can really do. Claas is experimenting with diverse types of rich media content. CoreMedia tools are helping Claas to enhance their experiences with customers, partners, and even internal teams. 

 

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Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

(Hybrid) Headless CMS 

Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you.

(Hybrid) Headless CMS

Digital Asset Management 

Maximize your media.   

All your media assets in a single, secure location with our built-in digital asset management tool. Search, find and share assets across the entire organization using customized keywords that make sense to you.

Digital Asset Management

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
Explore
Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
Explore

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

CoreMedia Experience Platform

Book a demo with one of our system experts.

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