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Client Stories
Client Stories

Winning in the competitive world of eCommerce.

How consolidating tech boosts commerce for a global sports brand.

Retail
10 weeks

to launch

3

International sites

36

Custom modules

SEc stock image gym equipment square

One of the biggest sports brands in the world, this story is one of success through phenomenal growth.

Now among the biggest sports brands in the USA, our client has grown steadily thanks to a reputation for quality and innovation. 

We help power this growth with innovative new technologies to help them stay ahead in the fiercely competitive world of eCommerce.   

Our Content Cloud CMS delivers a smooth and consistent buying journey for all divisions and regions, across all their customer touchpoints.

Replacing an outdated CMS and eCommerce.

Re-platforming CMS and eCommerce at the same time demands flexible technology. Our open API-driven solutions provide exactly that. Content Cloud integrates easily with any commerce platform, including the Salesforce Commerce Cloud system.  

Integrating eCommerce into the CMS means our client can use Content Cloud to connect product information with content. They can create a seamless commerce experience across all their customer channels using a single CMS tool, including their mobile apps.  

Content teams have everything they need in a single CMS tool. Reusable content templates allow brands to standardize corporate identity across all sites. Enterprise-level translation and localization capabilities replace manual processes and allow content sharing across regions. And real-time device and channel previews allow content editors to test and launch new experiences quickly.  

SEC stock image work out gym equipment square

"Becoming a leader in today’s competitive athletic space means reaching athletes with powerful digital experiences, whether they’re ready to buy or simply want to view inspiring content."

Anonymous

"CoreMedia Content Cloud helps us efficiently manage it all in one place so we can launch new experiences faster, no matter where our customers are in the world."

Anonymous

"It's our job to give the client the tools they need to make their products as easy as possible to buy. Put simply, our tech lets their content teams connect product info with content in ways that let customers buy..."

Luke Godwin, Customer Success Manager, CoreMedia

...The result is an easy to use buying journey that really works at converting sales."

Luke Godwin, Customer Success Manager, CoreMedia
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Consolidate sites to drive efficiency.

All divisions of our client use Content Cloud as their single global digital experience platform. This increases efficiency across teams, while at the same time giving local teams the tools they need to deliver more personalized regional experiences.  

We launched three new locale sites (US and Canada in English and French) in just 10 weeks, and they all share consistent content and shopping experiences through a single CMS and eCommerce solution.  

Each site benefits from 36 customizable modules, designed for the online store. These modules provide a consistent experience across markets, while at the same time allowing regions to customize their own shopping experiences.

Global strategy rollout.

We continue to work with this client to rollout their global strategy. Next up is the localization of four additional regions in 15+ languages, with further plans to transition all international sites.  

We’re also helping them explore how CoreMedia’s headless content management capabilities can be used to manage content on connected fitness apps. 

SEC stock image work out gym wall dumbell square

Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

Personalized Content Marketing 

Relatable, relevant content.  

Leverage your customer data to create unique, relevant experiences that keep customers coming back for more.

Personalized Content Marketing

eCommerce

Seamless buying journeys. 

Rich personalized buying journeys combine live product info with omnichannel content. Create immersive, shoppable content. Target customers with tailored conversion messages. Plan, execute and optimize commerce campaigns at a global scale.

eCommerce

Our team of experts are your team of experts

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

CoreMedia Experience Platform

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