Parts Town drives commerce with content marketing.

Parts Town is all about getting the right product to the right people, quickly and with a minimum of fuss. Customers rely on Parts Town to help keep their businesses up and running. If they don’t do what they say they’re going to do, things can get messy for their customers pretty quickly.  

When it comes to the technology that helps drive the Parts Town business, they need something as reliable, scalable and robust as they are. They need content management technology that put simply, just works.  

Parts Town work with Content Cloud, using it to add value to their customers by providing useful content resources, all linked to product topics and themes using the CMS. 

It’s part of a content marketing strategy designed to increase customer satisfaction, drive loyalty and ultimately repeat purchases. When done well, a content marketing approach also improves Google Search Engine rankings, both for the Parts Town brand and for individual products and ranges. 

The initial launch is driven by a new online Resource Center section of the website. A collection of useful resources and content, blended with products. The Resource Center provides useful information and guidance for customers on topics that relate to Parts Town products and services.  

By helping with content that supports and guides, Parts Town increase customer satisfaction and loyalty scores for the customers they already have. At the same time content marketing is also improving organic SEO rankings. This means better visibility for their brands and products in page one of Google search results, making it easier for customers to repeat purchase and bringing in more and more new customers too.  

Parts Town continue to develop their content strategy with ever more engaging rich media content. Increasing the sophistication of customer segmentation and content targeting using built-in CMS features, will continue to grow customer satisfaction, drive purchase and improve search engine rankings. 

Content Cloud can help drive higher engagement and conversion rates using built-in content targeting and personalization features. 

Content editors can use content tagging features to target different customer groups with relevant content on specific topics and themes. As the sophistication of targeting increases and content relevance improves, customer engagement levels also rise, deepening relationships and improving sales.