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Parts Town drives commerce with content marketing.

Using content to increase loyalty and Google rank. 

$1B

Revenue 

45

Unique brands

4.5K

Team members 

Packages on an assembly line

The world's largest in-stock inventory of OEM commercial kitchen parts with fast same-day shipping. 

Parts Town is all about getting the right product to the right people, quickly and with a minimum of fuss. Customers rely on Parts Town to help keep their businesses up and running. If they don’t do what they say they’re going to do, things can get messy for their customers pretty quickly 

When it comes to the technology that helps drive the Parts Town business, they need something as reliable, scalable and robust as they are. They need content management technology that put simply, just works.  

When content and ecommerce combine.

Parts Town work with Content Cloud, using it to add value to their customers by providing useful content resources, all linked to product topics and themes using the CMS. 

It’s part of a content marketing strategy designed to increase customer satisfaction, drive loyalty and ultimately repeat purchases. When done well, a content marketing approach also improves Google Search Engine rankings, both for the Parts Town brand and for individual products and ranges. 

The initial launch is driven by a new online Resource Center section of the website. A collection of useful resources and content, blended with products. The Resource Center provides useful information and guidance for customers on topics that relate to Parts Town products and services.  

Parts town website
Person wearing an apron working on his tablet

The aim is to be useful to customers.

By helping with content that supports and guides, Parts Town increase customer satisfaction and loyalty scores for the customers they already have. At the same time content marketing is also improving organic SEO rankings. This means better visibility for their brands and products in page one of Google search results, making it easier for customers to repeat purchase and bringing in more and more new customers too.  

Parts Town continue to develop their content strategy with ever more engaging rich media content. Increasing the sophistication of customer segmentation and content targeting using built-in CMS features, will continue to grow customer satisfaction, drive purchase and improve search engine rankings. 

 

We continue to work with Parts Town to support the expansion of their content marketing strategy.

Content Cloud can help drive higher engagement and conversion rates using built-in content targeting and personalization features. 

Content editors can use content tagging features to target different customer groups with relevant content on specific topics and themes. As the sophistication of targeting increases and content relevance improves, customer engagement levels also rise, deepening relationships and improving sales.  

 

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Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

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eCommerce

Seamless buying journeys. 

Rich personalized buying journeys combine live product info with omnichannel content. Create immersive, shoppable content. Target customers with tailored conversion messages. Plan, execute and optimize commerce campaigns at a global scale.

eCommerce

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