The evolution of digital communication at maxon

Precise DC and BLDC motors, gearheads, sensors, control electronics, mechatronic drive systems and much more. All in Swiss quality. From prototypes to mass production. Since 1961, companies from the medical technology, robotics, industrial automation, mobility and aerospace sectors have been relying on maxon's reliable drive systems. Where uncompromising precision and the highest quality standards are crucial to success, maxon drives show what they are made of. Be it on Earth or on Mars. 

With size and success comes complexity. With four business units, 20 market-specific teams, nine production sites, a presence in over 40 countries, and daily interactions with business customers, suppliers, stakeholders, partners, media, and employees, there are always new challenges, especially in the area of communication.

To get grip on this complexity, maxon launched a digital communication project at the beginning of 2021. In one of the first three parts of the project, a completely new technical solution for digital communication was evaluated. To this end, several content management systems were examined that would be suitable for the extensive framework conditions and goals of the coming years. Selected platforms were evaluated in intensive workshops based on a catalog of over 100 significant questions. 

maxon was looking for a solution that suited the company and could be perfectly integrated into the existing and future ecosystem. Not only in terms of tech infrastructure, but also the team behind the software should fit in with the maxon mindset and their flexible and solution-oriented way of working. CoreMedia is a CMS that is future-oriented and can adapt to changes at maxon and its global customers. 

In mid-2022, maxon started setting up the new CMS environment with CoreMedia. 

At the same time, extensive work began within the CMS itself with backend and front-end developers to implement the new communication strategy. This involved building over ten websites for maxon's sales subsidiaries in respective national languages and developing over 60 new content modules in various variants. Over 360 content pages were created covering all areas of the company. In total, 4000 new content pages were built in CoreMedia within one year.

A substantial part of maxon's business relies on direct customer interaction. To meet this aspect, a special form solution was integrated, enabling maxon to offer business partners over 60 contact options. For seamless customer communication, a direct interface to a marketing automation solution was implemented, all based on the latest security standards.