Seamless luxury experiences with Louis Vuitton. 

LVMH have the biggest names in luxury fashion, from Louis Vuitton and Christian Dior, to Bulgari and Loro Piana. We work across their brands, using our tech to deliver premium customer experiences.

With hundreds of years of brand-building, devoted fans worldwide, and 6500+ real world boutiques, the digital experience must be consistently premium. Wherever the market, whatever the channel, the brand and shopping experience has to be seamless.  

Content creators have live feeds of product data pulled from the brand's own eCommerce platform, linked directly into Content Cloud. Product information gets embedded into rich content experiences, including videos. Customers have many more options to shop, as and when they choose. All seamlessly linked to a single experience platform.  

Templates for different content formats and detailed preview tools let editors test across channels and devices. Brand consistency is always there, and a premium experience is always delivered.  

And talk about seamless, they’ve also created their own branded content editor interface inside the CoreMedia CMS. 

LVMH content creators are liberated and have the confidence and control they need to create richer brand experiences. 

Customers continue to engage with the new storefronts created across channels and spend more time on brand sites. Brand experiences are consistently premium across 80+ countries in more than 40 languages. Sales are also up, as customers see and feel the difference. 

Back of house, the tech is streamlined, freeing marketers time to create and developers time to innovate new ideas.   

We’re turning our focus to how Content Cloud can deliver unique, personalized web experiences for luxury customers.  

LVMH continue to shape the future of fashion ecommerce. Expect to see luxury customer experiences go to the next level with hyper-personalized brand and shopping experiences.   

The rest of the industry will continue to watch and try to follow suit.