Eurex Group stands for transparency, excellence and innovation in the financial markets - characteristics that are also reflected in the company's technological strategy. Current challenges such as Big Data, growing user mobility and the increasing need of users for flexible collaboration environments were therefore not seen by the Eurex Digital Team as an unsolvable task, but rather as a welcome opportunity. A modern, contemporary online presence was to offer Eurex Group customers a consistent brand experience. The main objective of the Eurex Digital Strategy was to adapt and transform digital trends and solutions that were already standard in the business-to-consumer environment into concrete Internet applications and tools for Eurex customers.
Since Eurex's online presence spans a total of five different portals, the data from this distributed infrastructure also had to be integrated and made available in real time. In addition to up-to-date content and a reliable and secure infrastructure, service orientation and marketing strategy considerations also played a role: The new web presence of the Eurex Internet portals (Group, Exchange, Clearing, Repo and Bonds) was to be geared more dynamically to the various user needs and tailored to the information requirements of the different, internationally active customer groups. Everything should become more interactive and increasingly accessible from mobile devices. In line with the Eurex online strategy, an interactive platform was to be created that supports the networking of offline and online channels and a close dialog to intensify customer loyalty.
Even after an initial internal needs analysis, it was clear that the Eurex Group could not achieve its vision of a pioneering online presence with the existing systems. Administration and maintenance costs were already very high in the existing infrastructure.
The Group' s websites:
- www.eurexchange.com
- www.eurexgroup.com
- www.eurexclearing.com
- www.eurexbonds.com
- www.eurexrepo.com
could only be provided with up-to-date content to a limited extent due to the manual editorial processes - a restriction that Eurex, as a big player in the fast-moving financial industry, was no longer willing to accept.