header-mobile-bg

Eurex Case Study

Eurex Group uses CoreMedia CMS as the core of its own online infrastructure.

EUREX Desktop-Mobile-Seite Screenshot

Eurex Group consists of six companies and maintains representative offices around the world. Each plays a central role in the financial industry.

Together, they provide their customers with global trading opportunities for numerous products from pre- to post-trade. A common trading platform based on innovative yet proven technology ensures more efficient processes. The aim is to create a versatile financial market that is characterized by security and integrity and delivers maximum benefits for all market participants.

What began in 1996 with the German-Swiss vision of creating a joint trading and clearing platform for the derivatives products of Deutsche Börse AG and SWX Swiss Exchange has now grown into one of the world's largest derivatives exchanges. Eurex Group recorded a trading volume of over 1.6 billion contracts in 2012 alone.

Tailored information for different target groups

Eurex Group stands for transparency, excellence and innovation in the financial markets - characteristics that are also reflected in the company's technological strategy. Current challenges such as Big Data, growing user mobility and the increasing need of users for flexible collaboration environments were therefore not seen by the Eurex Digital Team as an unsolvable task, but rather as a welcome opportunity. A modern, contemporary online presence was to offer Eurex Group customers a consistent brand experience. The main objective of the Eurex Digital Strategy was to adapt and transform digital trends and solutions that were already standard in the business-to-consumer environment into concrete Internet applications and tools for Eurex customers.

Since Eurex's online presence spans a total of five different portals, the data from this distributed infrastructure also had to be integrated and made available in real time. In addition to up-to-date content and a reliable and secure infrastructure, service orientation and marketing strategy considerations also played a role: The new web presence of the Eurex Internet portals (Group, Exchange, Clearing, Repo and Bonds) was to be geared more dynamically to the various user needs and tailored to the information requirements of the different, internationally active customer groups. Everything should become more interactive and increasingly accessible from mobile devices. In line with the Eurex online strategy, an interactive platform was to be created that supports the networking of offline and online channels and a close dialog to intensify customer loyalty.

Even after an initial internal needs analysis, it was clear that the Eurex Group could not achieve its vision of a pioneering online presence with the existing systems. Administration and maintenance costs were already very high in the existing infrastructure.

The Group' s websites:

  • www.eurexchange.com
  • www.eurexgroup.com
  • www.eurexclearing.com
  • www.eurexbonds.com
  • www.eurexrepo.com

could only be provided with up-to-date content to a limited extent due to the manual editorial processes - a restriction that Eurex, as a big player in the fast-moving financial industry, was no longer willing to accept.

EUREX-Börsenbild Mann Telefon Laptop Arbeit Lachen Quadrat
EUREX Visualisierungs Plugin iPad Quadrat

Overarching Web Content Management with CoreMedia

Since it would not have made sense to connect a contemporary platform architecture to the existing infrastructure, the Eurex Digital team responsible for the online relaunch decided to completely replace the existing systems. Following a major international tender, the Eurex project team chose the e-business specialist ]init[ as implementation partner - ]init[ itself proposed CoreMedia as the basis for the new infrastructure.

The powerful Web Content Management (WCM) system, as a cross-location and cross-divisional solution, was to ensure enhanced performance, maintainability and security in the future. In the course of the relaunch, five websites of the Eurex Group were reworked from both a technical and a functional point of view. and functional aspects of the relaunch.

Today, CoreMedia CMS, as the core of the new online environment, enables the integration of near-time data for over 1,600 products. In addition, 60,000 internal and external documents are exchanged at high speed via an additional data hub. Another advantage of CoreMedia, which is particularly relevant with regard to the Asian markets, is that a flexible display of content, adapted to the respective end device, can also be realized with the web content management system without great effort. Additional software components for newsletter creation, PDF generation, video display or social media connection are also included in the scope of the new solution and can be optionally integrated into all websites.

The step into a new era of communication

With the redesign of its online presence, the Eurex Group has successfully realized an ambitious goal: The company's consolidated Internet presence has strengthened the brand's level of recognition within the industry and, at the same time, its strategic position. The complex portal landscape with the group's five individual online presences is now centrally accessible via the newly created www.eurexgroup.com website.

Thanks to the powerful functions of CoreMedia CMS, the main presence offers important elements such as navigation and search functions with maximum usability. Investors can get an up-to-the-minute picture of Eurex innovations in the areas of trading and clearing, regulatory frameworks, new technologies and the latest product innovations at any time.

Highly relevant, contextualized content turns the online offering into a personalized information portal and ensures a first-class customer experience. Thanks to Responsive Design functionality, all content can now be optimally displayed on mobile devices such as tablets and smartphones. Uniform design specifications are rolled out centrally for all websites via CoreMedia and ensure a cohesive brand image - visitors experience Eurex as a highly up-to-date, innovative service provider.

From an economic point of view, too, the project has more more than met expectations: With CoreMedia, the set goals for saving operating costs were even exceeded. A lighthouse project that serves as a model for the entire financial sector.

EUREX-Grafikvisualisierung Börsenbild Quadrat Diagramm

Note: This Case Study contains elements that have since been further amended by Eurex.

Unsere Expert:innen sind für Sie da

Lassen Sie sich von einem Experten persönlich CoreMedia vorstellen.

Was Sie erwartet

  • Lernen Sie die für Sie relevanten Funktionen kennen
  • Sehen Sie, wie Unternehmen wie Ihres mit CoreMedia gewachsen sind
  • Unterstützung beim Plattformwechsel wie ein Profi
Lernen Sie den Experten kennen Mann Lernen Sie die Expertin kennen Frau
Entdecken und Lernen Sie mit unseren Ressourcen
Dynamic Content
Smart Content Management

Überzeugen Sie Ihre Kund:innen immer und überall mit erstklassigen Inhalten.

  • Preview im Kontext - natürlich vor der Veröffentlichung
  • Mit Workflow und Zeitplanung die volle Power Ihrer Teams nutzen
  • Compliance mit integriertem DAM
Entdecken
AI Assistance
Personalized Experiences

Bieten Sie Ihren Kund:innen an allen Touchpoints personalisierte Experiences.

  • Omnichannel-Kundentargeting
  • Verbinden Sie Kundendaten-Plattformen, um Erkenntnisse über die Zielgruppe zu gewinnen
  • Integrieren Sie die von künstlicher Intelligenz gesteuerte Hyper-Personalisierung
Entdecken
Omnichannel Engagement
Real-time conversations

Verwandeln Sie Besucher in Käufer mit dialogorientierten Erlebnissen, kontextbezogenen Inhalten und einer menschlichen Note.

  • Führen Sie Kunden durch ihre Customer Journey mit Video-Shopping, Chatbot, Live-Chat und mehr 
  • Managen Sie alle Anrufe und verschaffen Sie sich Einblicke in die Interaktionen vom Web bis zum Contact Center
  • Priorisieren Sie Kontakte und lassen Sie Nutzer mit hoher Priorität mit echten Menschen sprechen, um den ROI zu maximieren
Entdecken
Guided Selling
Inspirational Commerce

Fördern Sie das Wachstum Ihres Unternehmens, indem Sie die Buying Journey vernetzen und Verkäufe realisieren.

  • Vorkonfigurierte Schnittstellen für Salesforce, SAP, HCL, Elastic Path, Spryker und mehr
  • Integrieren Sie globale Live-Produkt-Feeds
  • Lassen Sie Ihre Kund:innen mit einem Klick über Rich Media shoppen
Entdecken

Digitale Erlebnisse optimieren.

Die Wahl einer DXP ist eine bedeutende Entscheidung, und wir stehen Ihnen zur Seite. Egal, ob Sie ein neues CMS benötigen oder Ihre Website mit Engagement-Tools verbessern möchten, um die Conversion Rate zu steigern – wir unterstützen Sie dabei, Ihre digitalen Vorhaben zu erreichen.

 

CoreMedia Experience Platform

Buchen Sie eine Demo mit einem unserer Systemexperten.

Seite 1 2 von 2