The optimal omnichannel customer experience for a global umbrella brand

CoreMedia's sophisticated localization workflows enable Henkel to publish dozens of language versions in real time. Content is created once and can be reused, adapted and deployed as quickly as needed across all regions and countries via a single solution. Local nuances and cultural preferences can be adapted without slowing down processes. 

"One of our most important goals was to quickly publish new content in new markets," says Martin Schönfeld, Head of Digital Platform and Technology Management at Henkel. "With CoreMedia, the global distribution of quarterly figures, time-critical announcements or stock market-relevant information has evolved from a manual task to an efficient process that can be carried out in real time." 

In 2022, Henkel strategically developed and redesigned its international brand identity. The new Henkel design combines flexibility, diversity and dynamism with simplicity and clarity and, above all, is intended to strengthen the recognition value of the corporate brand worldwide. Thanks to CoreMedia's flexible frontend architecture, the new brand appearance could effortlessly be updated across all websites.

"The separation of design and content within the CMS system made the redesign of the global Henkel brand easy for us," adds Martin Schönfeld, Head of Digital Platform and Technology Management at Henkel. "The short implementation time was stress-free, and updating various websites and formats went smoothly, allowing our teams to focus 100% on communication."  

Early on, Henkel recognized the importance of constantly adapting to the changing customer journey in a globalized and digitized world. Technical updates should never be obstacles, and the adaptability of the setup is crucial. The modular system allows for central maintenance and technical advancement, aligning with the latest technology standards. "With CoreMedia, the technical setup is no longer a limiting factor for launching a new website. On the contrary, CoreMedia's latest technology standards enable us to launch websites faster than ever before and prepare us for the future," adds Martin Schönfeld, Head of Digital Platform and Technology Management at Henkel.