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The optimal omnichannel customer experience for a global umbrella brand

How Henkel scaled brand consistency and innovation for an omnichannel presence.

40+

Languages

60+

Websites

10+

Years with CoreMedia

Henkel Building
Consistency across all brands, markets and countries.

From hair care products and colorants to detergents and cleaning agents, adhesives, sealants and functional coatings - Henkel's portfolio is extensive and diverse. Founded in 1876, the company is known for its focus on quality, commitment to sustainability and its continuous pursuit of innovation. Digital accessibility, continuity and user-friendliness across all markets and brands are crucial to the success of the brand presence. 

Since 2013, Henkel has relied on CoreMedia's CMS and DXP solutions to reduce complexity and ensure the best omnichannel experience for its consumers and customers. As a CoreMedia Platinum Partner, Babiel has been working in close partnership with Henkel since the beginning of the project to realize the concept and technical implementation.  

Henkel website
Increased efficiency through centralized omnichannel content management.

Henkel's diverse product and brand portfolio requires a customized and consistent customer experience. With the CoreMedia Content Cloud, Henkel has a platform that combines central maintenance with individually designed, local websites. 

The platform is based on a modular system that enables Henkel to manage all content in a central content pool and efficiently reuse and adapt it for various brands, markets, and channels. In addition to the main corporate pages, campaign websites such as the Henkel Researcher’s World and the Henkel Timeline can also be centrally managed using the flexible setup, ensuring both consistency and individuality. 

In addition, content from all channels and external sources can be integrated into the platform, making the CMS a versatile content hub.

waterdrop

Real-time publishing processes.

CoreMedia's sophisticated localization workflows enable Henkel to publish dozens of language versions in real time. Content is created once and can be reused, adapted and deployed as quickly as needed across all regions and countries via a single solution. Local nuances and cultural preferences can be adapted without slowing down processes. 

"One of our most important goals was to quickly publish new content in new markets," says Martin Schönfeld, Head of Digital Platform and Technology Management at Henkel. "With CoreMedia, the global distribution of quarterly figures, time-critical announcements or stock market-relevant information has evolved from a manual task to an efficient process that can be carried out in real time." 

A global brand transformation made easy.

In 2022, Henkel strategically developed and redesigned its international brand identity. The new Henkel design combines flexibility, diversity and dynamism with simplicity and clarity and, above all, is intended to strengthen the recognition value of the corporate brand worldwide. Thanks to CoreMedia's flexible frontend architecture, the new brand appearance could effortlessly be updated across all websites.

"The separation of design and content within the CMS system made the redesign of the global Henkel brand easy for us," adds Martin Schönfeld, Head of Digital Platform and Technology Management at Henkel. "The short implementation time was stress-free, and updating various websites and formats went smoothly, allowing our teams to focus 100% on communication."  

 

Henkel website
Detergent

State of the Art for over 10 years - without a technical relaunch

Early on, Henkel recognized the importance of constantly adapting to the changing customer journey in a globalized and digitized world. Technical updates should never be obstacles, and the adaptability of the setup is crucial. The modular system allows for central maintenance and technical advancement, aligning with the latest technology standards. "With CoreMedia, the technical setup is no longer a limiting factor for launching a new website. On the contrary, CoreMedia's latest technology standards enable us to launch websites faster than ever before and prepare us for the future," adds Martin Schönfeld, Head of Digital Platform and Technology Management at Henkel.

Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

(Hybrid) Headless CMS 

Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you.

(Hybrid) Headless CMS

Personalized Content Marketing 

Relatable, relevant content.  

Leverage your customer data to create unique, relevant experiences that keep customers coming back for more.

Personalized Content Marketing

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Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel Engagement
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

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