header-mobile-bg

A national rail behemoth.

How Deutsche Bahn transported Germany into a modern rail experience. 

2B

passengers a year

20-year

Relationship

1

Headless architecture

Woman on a train

Relying on CoreMedia for more than two decades.

Deutsche Bahn transports nearly two billion passengers every year. But it's not just about passengers: various portals serve diverse users, from logistics professionals to investors, partners, and job seekers, making these platforms crucial for delivering the right information to the right target audience.

As Germany’s main rail provider, the daily demand on their various portals like deutschebahn.com, DB Cargo, DB Jobs and the ICE portal is huge. CoreMedia has dealt with all this and more for more than twenty years. Traffic has grown year-over-year, and so has the technology. Each time the business landscape shifts for Deutsche Bahn, as the tech partner we’ve evolved a solution to meet those challenges. 

Deutsche Bahn is a big organization, running a big rail network, with big data, big traffic and big challenges. CoreMedia is up to the job.  

Staying on track with CoreMedia's flexible architecture.

CoreMedia's headless architecture gives Deutsche Bahn the flexibility to develop Content Cloud to meet changing needs. They customize Content Cloud around their business goals making constant changes and improvements to meet the shifting needs of the organization. Developers can work on constantly improving what’s there and building in new features, without affecting the core customer experience.  

Content easily scales across channels using CoreMedia. This allows the marketing teams to focus on what’s most important: optimizing functions in the various DB portals - from improved booking tools and optimized application processes to more efficient information processes in the press portal. Time-consuming, manual processes are automated, leaving more room for strategic developments. 

DB website
DB train at the train station

Custom configurations to fit their needs.

Deutsche Bahn’s development team leverages the flexibility of CoreMedia’s Content Cloud to customize it for their specific requirements. Thanks to its adaptable headless architecture, they are able to continuously enhance their platforms, introducing new features, personalizing user experiences, and optimizing transactions - ensuring a seamless and efficient service for their users.

 

Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

(Hybrid) Headless CMS 

Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you.

(Hybrid) Headless CMS

Digital Asset Management 

Maximize your media.   

All your media assets in a single, secure location with our built-in digital asset management tool. Search, find and share assets across the entire organization using customized keywords that make sense to you.

Digital Asset Management

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
white male glasses alexander cordesmeyer white female brown hair elena bertaiola

Explore and learn with our resources

Dynamic Content

Content Management

Create highly engaging content for all channels, regions and languages - turbocharged by AI.

  • Create, edit, and publish instantly to every channel, any time
  • Automate operational content tasks with CoreMedia KIO AI
  • Maintain quality and compliance with localization and governance tools.
Explore
Personalized Experiences

Personalization & Experimentation

Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.

  • Combine content, data, and AI to tailor every interaction
  • Keep user profiles up to date with behavioral and transactional data
  • Test, learn, and optimize with A/B experiments to increase ROI.
Explore
Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Marketing Automation

Automate and orchestrate campaigns across every channel – turning data into timely, relevant messages.

  • Plan and launch omnichannel journeys powered by lead scoring
  • Automate outreach via email, SMS and digital ads integrations
  • Keep your marketing relevant from the first touch to conversion.
Explore
Guided Selling

Customer Engagement

Turn visitors into loyal customers with conversational, human-centered experiences.

  • Engage instantly via chatbots, live chat, click-to-call, video shopping and more
  • Blend digital and human interactions to reduce friction and build trust
  • Empower agents with AI-driven insights
Explore

Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

Book a demo with one of our system experts.

Page 1 2 of 2

Best Functionality and Features - Top Rated Content Management Systems - Best to do Business with High Performer