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A national rail behemoth.

How Deutsche Bahn transported Germany into a modern rail experience. 

2B

passengers a year

20-year

Relationship

1

Headless architecture

Woman on a train

A trusted CoreMedia partner for nearly two decades.

Deutsche Bahn transports nearly two billion passengers every year. Commuters, tourists, families visiting their great aunt, they all visit the website for information, timetables and tickets. 

As Germany’s sole rail provider, the daily demand on the website is huge. CoreMedia has dealt with all this and more for almost twenty years. Traffic has grown year-over-year, and so has the technology. Each time the business landscape shifts for Deutsche Bahn, as the tech partner we’ve evolved a solution to meet those challenges. 

Deutsche Bahn is a big organization, running a big rail network, with big data, big traffic and big challenges. CoreMedia is up to the job.  

Staying on track with CoreMedia's flexible architecture.

CoreMedia's headless architecture gives Deutsche Bahn the flexibility to develop Content Cloud to meet changing needs. They customize Content Cloud around their business goals making constant changes and improvements to meet the shifting needs of the organization. Developers can work on constantly improving what’s there and building in new features, without affecting the core customer experience.  

Core content easily scales across channels using CoreMedia Studio. Marketing teams are free to focus on optimizing features including automated seat reservation notifications and excursion add-ons, instead of fire-fighting customer issues.  

DB website
DB train at the train station

Deutsche Bahn’s own development team configure Content Cloud to fit their needs.

Deutsche Bahn have such a thorough understanding of how CoreMedia’s headless architecture can work for them, they are continually driving improvements themselves – coding away in the background to bring their customers new features, personalized experiences and making transactions with them smoother than ever before. 

 

Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

(Hybrid) Headless CMS 

Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you.

(Hybrid) Headless CMS

Digital Asset Management 

Maximize your media.   

All your media assets in a single, secure location with our built-in digital asset management tool. Search, find and share assets across the entire organization using customized keywords that make sense to you.

Digital Asset Management

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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