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Contemporary commerce for timeless jewelry.

How Pandora wowed and won customers with seamless buying experiences. 

107 days

to launch

17

Markets

100

Countries

Pandora Sign

The world’s largest jewelry brand, Pandora’s high street experience is unmatched. 

Online, however, needed a makeover. There were quite a few websites, and some of them could use clearer buying journeys. The product catalogs were extensive, which could be overwhelming at times, and the search functions might benefit from some enhancements.

With CoreMedia Content Cloud, Pandora consolidated websites, streamlined and simplified the buying journey, and beautified their content until the online experience surpassed the high street. Pandora wowed and won customers with a seamless buying experience. 

From a surplus of options to streamlined, inspirational commerce.

Pandora consolidated multiple sites around a single tech platform, CoreMedia Content Cloud. With that done, content editors can get to work on content and buying journeys, working across sites and channels using a single CMS tool.   

Salesforce commerce is connected using one of our pre-built connectors. Easy for developers to pick up and use quickly, Salesforce can be connected in a matter of days. With the product information linked up to the Content Cloud, Pandora sites went from chaotic product catalogs to inspirational buying experiences.  

Product pages are consolidated, simplified and consistent everywhere. Landing pages are tailored with stunning product imagery and video. Product content is instantly shoppable with Salesforce commerce. 

Pandora website
Pandora bracelet

A world-leading jewelry commerce brand.

107 days after moving to CoreMedia, Pandora launched their first campaign: an immersive concept store experience directing customers online.  A brave marketing tactic showing confidence in their online store.  

Campaign assets are created quicker than ever thanks to a Salesforce integration that pulls product info into the CMS. Ads, social posts, and landing pages are fed with live product data, so nothing is ever out of date, out of sync or out of stock. 

Sales are up and more customers are staying onsite for longer. Website aesthetics match the storefronts and customers can find and buy the products they’re looking for. 

 

Improving the customer experience with Content Cloud’s personalization tools. 

Product tagging does a great job of recommending related products to customers. Pandora will take that a step further with personalized jewelry curation based on skin tones, purchase history and interest data. The Pandora shopping experience is here to stay with CoreMedia Content Cloud. 

Pandora jewelry

Simple solutions

Personalized Content Marketing 

Relatable, relevant content.  

Leverage your customer data to create unique, relevant experiences that keep customers coming back for more.

Personalized Content Marketing

Salesforce Integration 

Ready-to-go connections. 

Out-of-the-box connectors make it easy for developers to integrate your Salesforce tools. Import your segmentation and persona models. Connect product inventory and automate stock and price updates. Connect the buying journey with Salesforce Commerce.   

Salesforce Intergrations

eCommerce

Seamless buying journeys. 

Rich personalized buying journeys combine live product info with omnichannel content. Create immersive, shoppable content. Target customers with tailored conversion messages. Plan, execute and optimize commerce campaigns at a global scale.

eCommerce

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Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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